Booking & Touring Success Strategies & Secrets As a touring artist, Getting Great Gigs is the backbone of a touring career. Knowing how to get great gigs is the key to a long and profitable career. Sure you can "hope" some agent who knows what they are doing comes along and sweeps you up into their talent roster. But, what if they don't? Then you have got to rely on yourself or someone you train to get you all of those great gigs. So why not give yourself a huge advantage and take the guesswork out of the process, reduce those dreaded cold calls, create some booking momentum, adopt some…
Booking & Touring Success Strategies & Secrets On Friday I shared a touring pattern with you that you can use to plan where and when to tour seasonally. The Seasonal Touring Pattern helps create booking momentum and your ability to get future gigs much easier. Let's now use a recurring gig as a touring pattern. You know, in advance, many events, (professional & personal), festivals and concert series that occur on a regularly basis each year. If you begin to create a touring pattern around a recurring event, then you may plan tours to surround those event every year. Touring Pattern # 4: Recurring Event Touring Pattern 1. Creates an…
Booking & Touring Success Strategies & Secrets Hi {!firstname_fix} , On Thursday I shared a touring pattern with you that you can use to expand out from your home base of support and build a solid regional fan base. The Expansion Touring Pattern is one that allows you to use your Prosperity Touring Pattern as a template and create market demand in an ever widening circle. Now I'd like to introduce a slightly different pattern strategy. The Seasonal Touring Pattern continues to build upon the previous two patterns and takes it to yet another level. As you expand your touring markets, you will find that planning to tour in…
Booking & Touring Success Strategies & Secrets On Tuesday I shared a touring pattern with you that you can use to build your home base of support, build your audience, and develop solid media relationship in your town and those towns nearby. The Prosperity Touring Pattern also is designed to save you money on travel expenses while you begin to create a regional awareness. Now I'd like to take the Prosperity Touring Pattern to the next level. Using the Prosperity Touring Pattern as your template, the Expansion Touring Pattern helps you build out from your home base and truly become a regional act. But, the beauty of this template is…
Booking & Touring Success Strategies & Secrets It's time to get a few new booking strategies under your belt to increase future gig bookings. During the next few days I'll send you some of my very best strategies to help turn your booking woes into booking wows by using 4 Top Touring Patterns to Boost Gigs. Touring Pattern # 1: Prosperity Touring Pattern Once you get this one down pat, you can use it as a template every time and everywhere you plan a tour. This is a "center-out" pattern that begins with a home base of support and expands in concentric circles or ovals outward to nearby towns. …
These 3 top factors to book great gigs must be an essential part of any artist's tour planning. If you want to get great gigs that pay well, where you sell your merchandise to an appreciative audience, you MUST know the following 3 Top Factors to book great gigs. These three career-changing factors are the difference between struggling to book your tours and booking great tours with ease. # 1. You must know what you are offering. It's not sufficient to simply put it out there that you are an artist. It doesn't matter what type of artist you are, whether you are a singer/songwriter, a classical pianist, a storyteller,…
If they can't sell it they won't book it ought to be the mantra you repeat when booking your tours. Most artists I know and work with focus on their music or show or products as they create their marketing materials. They then talk about their music or show or products when they pitch their act to a venue. This often has disappointing results when they don't get the gig. When I approach pitching an act to a venue booker, I first put on their booking hat and begin to think like they might think, worry about what they might worry about and consider the things they consider when deciding…
Do you ask your fans for gigs? Are you concerned about where to find great gigs? Perhaps you are missing the number one, fantastic source for new gigs—and it’s right under your nose—or, really at your fingertips. How often have you come right out and asked your fans about great places to play in their town? How often have you looked over your fan list and selected some of your super fans and then wrote them a personal email asking them specific questions about their town or surrounding area? Here are three things that you might do this week to really make use of YOUR fans and stir up some…
Are you concerned about those elusive return bookings? The gig went pretty well you think to yourself as you head to the dressing room. It was a great audience, pretty full house, very responsive. You felt great! You were pleased with your playing and your banter—a good night. These thoughts roll around your mind time after time and yet those elusive return bookings are so baffling. "What went wrong? What continues to go wrong? What am I doing that turns a great gig into a one time only gig?" One of the main factors that may be the cause of those elusive return bookings is probably something you never even…
Do you focus on your big ticket items? Have you ever considered how many CDs you must sell in order to equal the fees you get for playing your gigs? Think about this now and then take a look at your website. Now what is the first thing you are trying to promote to your visitors, your CD or how to book you for a gig? Most websites I view are focused on selling their CDs above anything else. That is a $10, $15, or $20 item. Even if you are booking lower paying gigs, say at $300, it will take 20 CDs at $15 to equal a single gig.…
