Marketing Your Act

Writing Great Introductory Emails Part 2

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Writing Great Introductory Emails Part 2

I'm picking up from the last Biz Booster to continue with my eight steps for writing great introductory emails or cover letters. As a review, I've covered steps one through four that included,  Step One: Know who you are writing to and what they represent; Step Two: write individualized emails rather than sending large bulk emails; Step Three: demonstrate you know something about them before you talk about you, your act or what you want; and Step Four: pitch them something they can sell. Step number five: Now you are ready to make your request for a gig. In doing so, be very specific. Even if you do not have…

Writing Great Introductory Emails

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Writing Great Introductory Emails

Just what should be included when writing great introductory emails or cover letters that will help get the booker's attention. I thought I would share some useful copy-writing strategies with you in a two-part series. So often I receive emails that are supposed to introduce me to a potential new client or someone wanting advice or even a referral to some industry professional. Unfortunately, most of the emails I receive tend to leave out any enticing information to get me to read on. Worst of all, many are bulk emails sent out to everyone on their mailing list, and they don't even apply to me. Step number one for writing…

Present Focused Communications

– Posted in: Biz Booster Hot Tip! Marketing Your Act

  How to present focused communications is something every performer, agent, publicist, manager and business owner needs to know. With so many ways of reaching your various audiences, fans, bookers and media, you have to wonder whether each of your methods of communication has a focus. Is your website and social media expressing a unified message or are your communications scattered and haphazard? Can one read your information and get a clear picture of who you are and what you do and how to work with you? If not, then this is probably a great aspect of your business to examine more closely. Those who do not present focused communications…

How Important Is Your Local Media?

– Posted in: Biz Booster Hot Tip! Marketing Your Act

How important is your local media to your growing career? You may not have considered the impact that local media can have on your career. I’m sure you’ve sent your gig info to the weekly calendar listings in the arts paper and perhaps the weekend edition of the daily paper. Great! Perhaps you’ve sent the local reviewer your CDs and even invited them to some of your shows. If you haven’t, then you may want to start with your very next show. Why? Developing a relationship with your local media writers, reviewers, DJs and TV personalities changes your perceived value in your market and beyond. The media can move your…

Remember To Access College Radio

– Posted in: Biz Booster Hot Tip! Marketing Your Act

  Remember to access college radio during your upcoming fall tours. School's soon back in session. I know you're  just finishing up your summer tours and it will be time to get back on the road for the fall. So while you are doing that, I have a marketing idea that might help you on those upcoming tour dates. Whether or not you are playing any gigs on college campuses, college radio stations are one media outlet that you should be accessing. First take a look at your upcoming dates. Are there any colleges in or near the cities and towns you are playing? If there are, then you are…

Email Campaigns To Media

– Posted in: Biz Booster Hot Tip! Marketing Your Act

Here's a tip on how to maximize your email campaigns to media contacts. I hope you have separated your media list from your fan and venue booker lists. One great way to build your media contact list is to simply ask each venue booker for your newly contracted gigs, to refer you to 3 print, radio and TV contacts they deal with, appropriate for your act. I used to collect these contacts on my Information Form which was sent with my contract. When the contract came back, I had the start of my media list for that venue in plenty of advance time to make early contact. Once you have…

Email Campaigns With Venue Bookers

– Posted in: Biz Booster Hot Tip! Marketing Your Act

Have you tried email campaigns with venue bookers? Do you have your fan list, your media list and your venue booker list all lumped into one. Talk to your audience about the things they are interested in. Have your messages be specific to each specific audience. It’s fine to send your whole list a newsletter; but now let’s focus on each of your audience members and create a strategic method of using emails to have an effective conversation with each separate group. This week, let’s focus on getting gigs and a creative way to use an email campaign to maximize your contact with your past and potential venue bookers. Create…

Maximizing Your Email Campaigns

– Posted in: Biz Booster Hot Tip! Marketing Your Act

Are you maximizing your email campaigns? Are your emails getting the response you want? Are your emails being opened or deleted?  Are your readers acting upon your suggestions in your emails? Here are a few tips to help get your emails opened, read and acted upon: Personalize your emails. Too often an email arrives addressed to Hi Everyone, or Hello All, or Dear Friends. This is a sure fire way to get your email deleted. How do you feel when you get an email with a greeting, Hi Everyone?          If your goal is to nurture your fans and keep in touch with them, make sure your…

Fitting In Or Standing Out

– Posted in: Biz Booster Hot Tip! Marketing Your Act

The idea of fitting in or standing out was once again sparked by re-listening to Seth Godin's book, The Purple Cow. So often I speak with artists who are working so hard to be just like someone they admire or who has already reached a level of notoriety. As I dig more deeply into the artist's life and career during coaching sessions, I begin to discover their uniqueness, the thing that sets them apart from the rest of the artists in their field. As we explore these talents or personality traits or mannerisms or performance methods, it becomes clear to them that they left these qualities behind in order to…

To Outsource Media Campaigns Or Not

– Posted in: Biz Booster Hot Tip! Marketing Your Act

The decision of whether to outsource media campaigns or not may weigh heavily on you when you are about to promote a new CD, a tour or other projects. Most artists I speak with cite cost as a main factor in their decision-making process. I would like to offer a few additional considerations for you to add to your process before launching into your next campaign and spending huge amounts of money. Clarify Your Goals:  Of course you would like the broadest recognition for your project. But, let's examine what that means given where you are right now in your career. A great question to begin this assessment might be…