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Jeri Goldstein

Planning Live Gigs During COVID

– Posted in: Advancing the Gig Biz Booster Hot Tip!
Planning Live Gigs During COVID

Here we are, it is summer, and most musicians would be hot and heavy into their summer tours and festival season. Instead we are scheduling streaming events, working on new creative projects, learning new tech platforms, and thinking about how to do live shows again. Well before you gather the band in the basement or garage for rehearsal, why not think about all that is involved in the logistics for the health and safety of your group, the venue staff, and for any audience members. Here are a few things to consider: From your side: If you are getting together with group, have you asked each one about their personal…

I’m Smiling at You Behind My Mask

– Posted in: Resources

360Smiling.com I'm Smiling at You Behind My Mask It’s a new greeting during COVID times to be safe and bring some joy to those you meet when you must go out. And there is the catchy little tune that is sure to bring a smile to your face behind your mask. Check out one of our Smile Musicians, Zach Brock, performing I’m Smiling at You Behind My Mask @Zach Brock is a jazz violinist. You may have seen him on tour with @Snarky Puppy. And as our T Shirt & Song project is also is helping musicians in need A portion of the proceeds from every shirt sold benefits @MusiCares,…

Helping Musicians in Need One T Shirt at a Time

– Posted in: Biz Booster Hot Tip! Funding Sources Resources
I'm Smiling at You Behind My Mask

Our new project is helping musician's in need one T Shirt at a time. My work with so many artists has made me acutely aware of just how much income has been lost due to COVID-19 cancellations. After a few weeks into the stay-at-home period, an idea began to blossom that would grow into a creative project to help musicians in need. On one of my first outings for supplies, it struck me how much I missed seeing people’s facial expressions, now covered with masks. So, I said to the cashier, “I just want you to know that I’m smiling at you behind my mask.” And her eyes lit up…

Delegating Versus Dumping Reminder

– Posted in: Biz Booster Hot Tip! Goals & Planning
delegating verses dumping

Delegating versus dumping is a delicate matter. There is always some part of your business that you would like just to have someone else do for you. How often do you say, "If only I had…" you fill in the blank, an agent, a manager, a publicist, an assistant. No matter who works with you on your behalf, you still need to be in charge. After all, it is your career. When or if you ever have that person working for you, you need to make a choice as to how you will manage the relationship and the flow of work. You may delegate specific aspects of your business over…

Negotiating Online Gig Opportunities

– Posted in: Biz Booster Hot Tip! NEGOTIATION

Many artists are negotiating online gig opportunities with their contacts during these COVID times. Venues who previously contracted and cancelled gigs, are coming back to the artists to explore hosting a live streaming program or a recorded program to be shared with their audiences. This is great for the artists. As I mentioned in my Biz Booster, Practical Planning in Our New Reality, returning to venues where you already had contracts, is a great place to start negotiating online gig opportunities. Many artists have been getting calls from their contacts to either reschedule the live gig or schedule an online gig. What many artists are also experiencing is the venue…

Arts Advocacy Resources You Might Have Missed

– Posted in: Uncategorized

In an effort to keep track of some of the various arts advocacy information that might impact you, I'm passing along important messages and resources that come to me. Here are a few that relate to the current events of the last week along with COVID information impacting artists. The first is a powerful statement issued last week from  APAP - Association of Performing Arts Presenters. A Message of Solidarity Next, Ross Sutter shared a Webinar with me, Co-sponsored by Minnesota Citizens for the Arts, the Children’s Theater Company, and the Minnesota Theater Alliance with Dr. Osterholm, an internationally respected epidemiologist. He takes questions from Minnesota’s arts community. Webinar Link At 33 minutes the moderator is…

A New Take on Audience Swaps During COVID

– Posted in: Audience Development Biz Booster Hot Tip!

Here’s a new take on audience swaps during COVID-19 to gain new fans while staying home. You want to open new markets, and expand your fan base, but right now streaming to your fans is mostly what you got going. Why not try swapping streaming audiences with an act you know to introduce each act to each other’s fans. First, find an artist you might know, whose work you like and with whom you think you would be compatible. Second, make sure the artist selected has a strong following on the social media platforms where you are trying to expand. Suggest to the artist that you both promote at least…

Re-Opening Resources for Venues and Artists

– Posted in: Biz Booster Hot Tip! Resources

First, here’s to those who have served this country as we honor them on this Memorial Day. I remember the stories my dad told to me about his time serving during WWII. And I think of the values our country stood for and the standing America had in world. I’m taking time today to think about our service men and women who gave their lives defending the principals the founders fought so hard to win. Today I’ll keep it short and simply pass along some valuable resources. As businesses, counties, states and countries rush to reopen, the arts community is taking time to think through their options and protocols. I’m…

Resources for Live Streaming

– Posted in: Biz Booster Hot Tip! Resources

Here are some resources for live streaming that have come my way. Since so many artists are trying to figure this all out, many helpful organizations are coming to the aide of performers , authors, venues and organizations large and small.  I'm keeping it short and full of info this week with lots of resources in the links below. This new world is presenting new opportunities. New opportunities mean figuring out how to best make use of them or begin to use them. That means learning new technology. So here are a few organizations that have gathered some resource information and shared them. Bandzoogle: Resources for Live Streaming Bandzoogle blog…

Get to Your Main Point Fast

– Posted in: Biz Booster Hot Tip! Marketing Your Act

Get to your main point fast in all your communications. In order to have your messages read and acted upon, you must decide what the main point of every message is and put it up front. I read tons of bios, web sites, press releases, email campaigns, newsletters, blog posts, letters of introduction, proposals and, well, you name it. Most writers have trouble identifying their main message and then once they stumble upon the main point, it gets buried in the 3rd or 4th paragraph. Everything you write on behalf of your act deserves consideration and attention to determine what it is that you are asking of the reader. There…