Jeri Goldstein

Getting Help In The Office The Interview

– Posted in: Artist Career Development Biz Booster Hot Tip!
Getting Help In The Office The Interview

Getting help in the office includes an interview process. Here are 3 things you must do when interviewing a prospective assistant. Pull out your list of tasks and job description before you conduct any interview to create your list of talking point or questions. First: Plan on having 2 phone interviews before having an in-person interview. If you are working with a virtual assistant (someone who is not in your area and who will not be working from your office), then skip the in-person interview and add a 3rd phone interview. Having 3 interviews helps build a relationship before you commit to working with anyone. Why a phone interview? Because,…

Getting Help In The Office Where to Find Help

– Posted in: Artist Career Development Biz Booster Hot Tip!
Where to Find Help

This week let’s tackle Getting Help in The Office Where to Find Help. As a result of last week’s Biz booster, I hope you have your list of tasks to delegate and have written your job description. Now let’s explore some possible resources and places to find your potential assistant. For those of you living in or near a university town, there are a number of options involving internships. The departments that I would check into are: MBA programs in business that have a focus on marketing. Arts management programs Business Departments Journalism Departments Theater Departments Music Business, but not the music departments There is an organization called Music &…

Getting Help In The Office

– Posted in: Artist Career Development Biz Booster Hot Tip!
Getting Help In The Office Part One

Getting help in the office is something with which many artists struggle. Here is a four-part series to cover four aspects of this topic. This one can get sticky. The debate rages on whether or not it’s a good idea to hire friends or family. There are many famous music families who have made it work for them, but I’ll leave this one to your better judgment. This week I want to talk about first understanding your needs and how to best use help to advance your business. Next week, I’ll talk about how and where to find help. First: Make a list of everything you do in your business.…

Open New Markets with Audience Swaps

– Posted in: Biz Booster Hot Tip! Touring Strategies
Open new Markets With Audience Swaps

Open new markets with audience swaps to help build fans and offset expenses. You want to open new markets but are tired of coming home with empty pockets or worse yet, spending far more than expected. You need to expand your fan base, but it costs so much in expenses to travel away from your home base. Then try to open new markets with audience swaps. First: Find an artist in a new market where you would like to expand. Choose an artist whose work you like and with whom you think you would be compatible. Second: Make sure the artist selected has a strong following in the desired market.…

Avoid Getting Flustered When Asked Your Fee

– Posted in: Biz Booster Hot Tip! Negotiation
Avoid Getting Flustered When Asked Your Fee

Avoid getting flustered when asked your fee? You're on the phone with a prospective booker and the first thing they ask is your fee. The conversation goes something like, "So what's it going to cost me?" And you get all, uh, um, well… and then blurt something out. Not your finest moment as a negotiator, eh? I'll bet you would like to avoid getting flustered when asked your fee. Why don't we re-frame this experience to be more under your control and a lot more professional? Let's show them who's got your act's best interests and their venue's best interests in mind and set yourself up for a successful negotiation.…

Deposits A Down Payment on Your Gig

– Posted in: Biz Booster Hot Tip! Book the Gig

Deposits a down payment on your gig may be an unusual part of your business model. But, if you are making $500 or more at a gig, then you should be asking for a deposit. When you ask for a deposit, you are asking the venue to make a commitment on your gig. When they have money invested up front, it is more likely that they will do more to make the gig a success. A deposit is a percentage of the total guarantee. Normally the deposit would be 50% of the guarantee, but it doesn’t have to be. You may decide on any percentage that works for you and…

5 Important Facts About Taking Deposits

– Posted in: Biz Booster Hot Tip! Book the Gig

Now that you are thinking about taking deposits, here are 5 important facts about taking deposits, how they work and some legal requirements to keep you financially secure. Your contract clause: Add a clause to your contract that states the exact amount of the deposit and who it should be made out to. I always like to specify that the deposit is due with the returned contract and the date they are both due back. Make this date no more than 14 days from the date you sent the contract. That’s plenty of time for them to receive it, review it, sign it and make out a check and send…

Forget Something in Your Contract?

– Posted in: Biz Booster Hot Tip! Negotiation
Forget Something In Your Contract

Did you forget something in your contract? You've got your contract ready to send. Now look it over one more time. Forget anything? Did you include the merchandise clause? Yes, the one that spells out exactly what percentage the venue or organization gets. Who does the selling—one of your people or one of theirs? This item may have been overlooked during your negotiations. But unfortunately, when it comes time to settle the gig, after you've had your best night of sales ever, the venue representative won't forget to collect their percentage. OK, pick up your jaw from the floor. This nasty surprise could have been avoided had you included this…

Are Your Communications Focused

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Are Your Communications Focused

Are your communications focused for your various audiences? With so many ways of reaching your various audiences; fans, bookers and media, you must wonder whether each of your methods of communication has a focus. Is your website and social media expressing a unified message or are your communications scattered and haphazard? Can one read your information and get a clear picture of who you are and what you do and how to work with you? If not, then this is probably a great aspect of your business to examine more closely. This may just be one of the main reasons that your business and career are stalled or even more…

Time for Booking College Gigs for Fall

– Posted in: Biz Booster Hot Tip! Book the Gig
College Gigs for Fall

It is the perfect time for booking college gigs for fall. It’s true that many of the students won’t be on campus right now, but in a week or two, they start returning. Meanwhile, it is likely that the student activities adviser or director of student affairs is probably around getting things ready for the student’s return. So now is the perfect time to connect with the student activities adviser, get their contact info and perhaps begin discussing some early college gigs for fall events for the returning students. Sometimes, this is booked before students leave in the spring and other times it may be booked by students who remain…