Jeri Goldstein

Time for Booking College Gigs for Fall

– Posted in: Biz Booster Hot Tip! Book the Gig
College Gigs for Fall

It is the perfect time for booking college gigs for fall. It’s true that many of the students won’t be on campus right now, but in a week or two, they start returning. Meanwhile, it is likely that the student activities adviser or director of student affairs is probably around getting things ready for the student’s return. So now is the perfect time to connect with the student activities adviser, get their contact info and perhaps begin discussing some early college gigs for fall events for the returning students. Sometimes, this is booked before students leave in the spring and other times it may be booked by students who remain…

Avoid Hotel No Vacancy

– Posted in: Advancing the Gig Biz Booster Hot Tip!
Avoid Hotel No Vacancy

If you want to avoid hotel no vacancy signs during your upcoming fall tours, please take note as you head into the fall touring season. I thought I’d share some tips to help you get your hotel reservations on the nights you need, during your upcoming tours. In fact, some of these ideas will be useful no matter when you tour. And even though they may fall into the “common sense” category, you may be as surprised as I was to know that most artists don’t think about hotel reservations until they begin advancing the tour or the gig. Here are 4 things you need to consider in order to…

Writing Great Introductory Emails Part 2

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Writing Great Introductory Emails Part 2

I'm picking up from the last Biz Booster to continue with my eight steps for writing great introductory emails or cover letters. As a review, I've covered steps one through four that included,  Step One: Know who you are writing to and what they represent; Step Two: write individualized emails rather than sending large bulk emails; Step Three: demonstrate you know something about them before you talk about you, your act or what you want; and Step Four: pitch them something they can sell. Step number five: Now you are ready to make your request for a gig. In doing so, be very specific. Even if you do not have…

Writing Great Introductory Emails

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Writing Great Introductory Emails

Just what should be included when writing great introductory emails or cover letters that will help get the booker's attention. I thought I would share some useful copy-writing strategies with you in a two-part series. So often I receive emails that are supposed to introduce me to a potential new client or someone wanting advice or even a referral to some industry professional. Unfortunately, most of the emails I receive tend to leave out any enticing information to get me to read on. Worst of all, many are bulk emails sent out to everyone on their mailing list, and they don't even apply to me. Step number one for writing…

Your Livelihood Depends On It

– Posted in: Audience Development Biz Booster Hot Tip!
Your Livelihood Depends on It

Your livelihood depends on it. I know you want to book better gigs and even great gigs. You  also want to increase your gig fees each year. Wouldn't it be great to put a string of dates together to create tours that are profitable? Those things can only happen if you really, really know who is YOUR audience. First: It helps determine your appropriate venue type and location. Second: It allows you to create marketing materials that speak directly to YOUR audience. Third: It helps you price your act properly. These three things alone can make your booking much more efficient and much more profitable. But, let's go beyond that.…

Remain In Control Of Your Career Development

– Posted in: Artist Career Development Biz Booster Hot Tip!
Remian In Control Of Your Career Development

As the artist, you must remain in control of your career development.  That means becoming a partner with any team member helping with your career. As the savvy artist that you are, you know handing over your career to someone who, may not be as invested, is not prudent. If you are not their only client, then their attention is naturally divided. When they have many other clients, then you may get lost on the roster if the phone is not burning up with calls for you. Your life, your livelihood and your career are at stake. You must direct your team members. Remain in control of your career development…

Just Breathe

– Posted in: Biz Booster Hot Tip! Goals & Planning
Just Breathe

Are you giving yourself time to just breathe? Do you ever look at a website or newspaper or magazine page and get overwhelmed by all the copy and graphics? In the design world this is sometimes known as not leaving enough white space. You need some white space to pull the design together. Sometimes I feel like we create our lives in a similar way, crowding every moment with something so that there is no room to just breathe. We don’t leave any white space. It is in this kind of environment that we begin to feel overwhelmed. In that white space, there are opportunities staring you in the face.…

An Inquiry vs An Offer

– Posted in: Biz Booster Hot Tip! Negotiation
An Inquiry vs An Offer

Are you aware of the difference between an inquiry vs an offer? Have you ever had this happen to you? You get a call from a venue who is all excited about the possibility of booking you for an event. You discuss the date, the price and a bunch of other details. It’s looking great and you think, “What a wonderful way to start the day?” A few days pass, then a week, then a few weeks, and you don’t hear anything more from the person, so you give them a call. And now you begin to get the run-around and the delay tactics. You begin to hear, ”I’m not…

Being In A State Of Flow

– Posted in: Biz Booster Hot Tip! Goals & Planning
Being In A State Of Flow

What exactly is, "being in a state of flow?" Flow, in the zone, on the path, in the right place at the right time, coincidence, serendipity—whatever you may call it, is something to pay attention to. But do you? I have experienced, being in a state of flow, a few times in my life. When I had just decided to write my book, but hadn’t yet, it seemed the universe agreed with my decision. Information I needed, arrived unsolicited in the mail or was handed to me by friends, unasked. Sometimes, you need to be alert enough to recognize the gifts being handed to you. Then, be grateful to stay…

Do You Take Your Music Career Seriously

– Posted in: Biz Booster Hot Tip! Booking Psychology
do you take your music career seriously

Do you take your music career seriously and completely believe in your act? Are you feeling worthy of higher fees for your work or to play the really, great gigs?   There you are, day after day, setting up your tour dates, talking with bookers, the media and fans. You convince people that you are talented and worthy. You want them to take you seriously, so they will book your act, review your shows and buy your tickets and merchandise.   I hear the same story from many artists. Often there is a slight sense of fear to ask for too much. There might be a shyness and a hesitancy…