Touring Strategies

Are You The Act They Remember?

– Posted in: Biz Booster Hot Tip! Touring Strategies
Are You The Act They Remember

Are you the act they remember and want to book again? It's not always the show that makes a lasting impression. Sure, you wowed them on stage, they loved you-BUT… The show is only one piece of the puzzle. In order to complete the whole picture, you must also add a few more important pieces—perhaps even more important than the actual show. It starts way back when you booked the gig and how you dealt with the booker. If you did all you could to develop a great relationship from the start, then you are off and running. The next step is all about how you manage the advance process…

Open New Markets with Audience Swaps

– Posted in: Biz Booster Hot Tip! Touring Strategies
Open new Markets With Audience Swaps

Open new markets with audience swaps to help build fans and offset expenses. You want to open new markets but are tired of coming home with empty pockets or worse yet, spending far more than expected. You need to expand your fan base, but it costs so much in expenses to travel away from your home base. Then try to open new markets with audience swaps. First: Find an artist in a new market where you would like to expand. Choose an artist whose work you like and with whom you think you would be compatible. Second: Make sure the artist selected has a strong following in the desired market.…

Play For Free Strategy

– Posted in: Biz Booster Hot Tip! Touring Strategies
Play For Free Strategy

Do you have a play for free strategy? How often are you asked to play for free? As with every part of your career development, you need to create a strategy to get paid for your talent. Let's face it, the electric company doesn't offer you a free month, neither does your mortgage holder or your car loan entity. So why are artists so easily talked into playing for free? Exposure you say! Ha! I know "free" is the new thing. These days music is "free," books are "free and giving away some free content gets folks to buy more content. It allows them to get to know you, like…

Great Gigs Around Home

– Posted in: Biz Booster Hot Tip! Touring Strategies

Here's an interesting way to get some great gigs around home. There are artists who love hitting the road and touring far and wide. And then there are artists who want to sleep at home every night. There are gigs a plenty no matter which type of touring artist you are—you simply have to know where to look. If you live in a one venue town or even a multi-venue town, reality is, that you can't fill your calendar with gigs in that venue every night. You've got to get creative and you've got to do some exploring to find other performance opportunities for some great gigs around home. I…

Turn Your Competitors Into Your Partners

– Posted in: Biz Booster Hot Tip! Touring Strategies

Have you ever considered how to turn your competitors into your partners? As you seek opportunities to expand your performance possibilities and grow your fan-base, why not reach out to some of your, “so called” competition and create a collaboration or a partnership for some tours. Some might look at this as a co-billing and they wouldn’t be too far off base. Why not join forces with another artist to pool your resources, introduce each other to the other’s audience and share expenses. Often this type of arrangement might start with an act’s agent, management or record label. But, it doesn’t have to start with external sources. As independent artists,…

Cancelled Gigs Due To Weather

– Posted in: Booking Online Course Touring Strategies
Booking & Touring Success Strategies & Secrets

Booking & Touring Success Strategies & Secrets Hi {!firstname_fix} ,   On Thursday I shared a touring pattern with you that you can use to expand out from your home base of support and build a solid regional fan base. The Expansion Touring Pattern is one that allows you to use your Prosperity Touring Pattern as a template and create market demand in an ever widening circle. Now I'd like to introduce a slightly different pattern strategy. The Seasonal Touring Pattern continues to build upon the previous two patterns and takes it to yet another level. As you expand your touring markets, you will find that planning to tour in…

Are You Getting Accurate Audience Counts?

– Posted in: Biz Booster Hot Tip! Touring Strategies
Get Accurate Audience Counts

Are you getting accurate audience counts when you play for the door gigs? Playing clubs usually involves door sales. Depending on the deal you negotiate, it is very likely that your income will be partially or wholly dependent upon a percentage of the tickets sold. When you play clubs that don't offer advance ticket sales or have a real box office selling pre-printed tickets, your income is at the mercy of whomever is collecting the money at the door. Do you know that person? Are your interests their utmost concern? Are they working for the club? So are you getting accurate audience counts? Here are a few suggestions to help…

Best Weekend Of The Year To Gig

– Posted in: Biz Booster Hot Tip! Touring Strategies
Best Weekend Of The Year To Gig

Did you know that Thanksgiving weekend is the best weekend of the year to gig? It's just a few weeks before Thanksgiving here in the US. I’ve talked about this topic in the past, but it deserves repeating and reminding you every year. Meanwhile, I hope that where ever your holiday travels take you, you end up enjoying the friends and family that surround you. Now, speaking of being surrounded by friends and family, did you know that Thanksgiving weekend,  Friday and Saturday are probably the best days of the entire year to do concerts? Think about it. Everyone travels during the week to get somewhere where they will celebrate…

The Benefits of Training Your Own Agent

– Posted in: Biz Booster Hot Tip! Touring Strategies

The benefits of training your own agent is to help make a difference in your bookings prior to ever working with an official booking agency. Nearly every artist I speak with would love to hand over that task of booking their gigs to an agent. Most truly believe that once they are on an agency roster, they are set and the gigs will just start rolling in. I really do hate to be the one to burst that bubble, but burst I must. Depending on your market demand and where you are in your career, being aligned with an agent may be perfect for you and the gigs may certainly…

Set Your Touring Preferences

– Posted in: Biz Booster Hot Tip! Touring Strategies
Set Your Touring Preferences

Have you set your touring preferences? Do you simply follow the crowd? So, everyone of the acts you know is playing at the club down the street. But you don’t like starting your gigs at 11pm. And, if you play that club, you have to start at 11pm. If you don’t play that club, then where are you going to play? That’s the place you know about so that must be the place you have to play? Right? Wrong! You don’t have to follow the crowd. In fact, you will do yourself and your art a great disservice if you do follow the crowd. So what’s the first thing I…