Jeri Goldstein 2017

Biz Booster Hot Tip!

Booking Gigs Around Festivals Part Two

– Posted in: Biz Booster Hot Tip! Book the Gig
Booking gigs Around Festivals Part Two

Booking gigs around festivals part two helps build demand for your act in the markets where your choice festivals take place? I’m talking about enough demand so that the festival can no longer ignore you. How do you create that buzz so that the festival wants to book you? Step 1: Identify your favorite festivals where you would like to be booked. Check out their previous year’s list of artists, their programming schedule and their list of workshops. This gives you an understanding of what the festival is all about. Review their submission policies if they have them listed on their site. Mark your calendar to make sure you plan…

Booking Gigs Around Festivals

– Posted in: Biz Booster Hot Tip! Book the Gig
Booking Gigs Around Festivals

Booking gigs around festivals can maximize your tour dates, build audiences and help leverage prime time performance slots at the festivals. Since the spring and summer outdoor event season is upon us, I thought I’d kick off a multi-part series to help you make the most out of this prime touring season. In part one I’ll focus on two things you need to be aware of when trying to book dates near festivals where you are already set to play. The first concern that many festival promoters have with nearby dates in their market is that your other dates do not impact their audience draw. Often you will find a…

Serving Your Perfect Prospects

– Posted in: Biz Booster Hot Tip! Book the Gig
Serving Your Perfect Prospects

If you are serving your perfect prospects, your business could flourish. I've never been a big fan a general correspondence to large lists of prospective buyers. That's like net fishing, throw out a net and whatever fish swims in, is good. Well, booking great gigs requires much more finesse and discrimination. I like to focus like a laser beam, on exactly the right prospect for whatever I'm doing. That's why I like to cast my net on one individual prospect at a time, but it has got to be the right prospect that enables me to catch multiple opportunities. Translated, that means looking for gig opportunities within a niche market…

Get Great Gigs Podcast

– Posted in: Biz Booster Hot Tip! Goals & Planning

I could use your expertise. As a Biz Booster Hot Tip follower, you may have some favorite topics that have been particularly helpful. You may also have some concerns that have not been addressed. I’d like to turn your topic ideas and desires to learn more, into an episode of my forthcoming Get Great Gigs Podcast There you have it, I’ve just announced that I’m creating a new Podcast. We are in the early planning stages. The idea is to take some of the favorite topics from 11 years of past Biz Booster Hot Tips and dive more deeply into each one. The weekly podcast will become mini-master classes on…

After The Gig Follow Up

– Posted in: Biz Booster Hot Tip! Book the Gig
After The Gig Follow Up

How's your after-the-gig-follow-up? If you think that you've played the gig and you are done-No Way! You worked so hard to get the gig, get to the gig, play the gig, that now it is time to bathe in your glory, reap the benefits for which you have worked so hard. So, don't blow this one. I always made a follow-up call the very next day after my artists played their gig. The idea was to hit while the enthusiasm was high, and all the details were fresh in the presenter's mind. It was important to me to hear the comments that the audience members made to the presenters as…

Before You Have An Agent

– Posted in: Biz Booster Hot Tip! Book the Gig Uncategorized
Before You Have An Agent

Before you have an agent and get ready to hand over your livelihood, here are some things that can help you prepare by building your business. Keep track of all your numbers: Tracking your numbers is so important if you want to pitch yourself to an agent. They will want to see proof of your market value. Nothing tells that story better than past ticket prices, fees you were paid, percentages over your guarantees and merchandise sales. These are the facts that tell your market value story. They are the numbers they and you can bank on and build upon. So, before you have an agent, if you’re not keeping…

Looking For An Agent

– Posted in: Biz Booster Hot Tip! Book the Gig
Looking For An Agent

Are you looking for an agent? Many artists I speak with, believe their first step to build their career, is to find a booking agent. So let’s think about this from the perspective of the agent. An agent is in the business of securing performance opportunities for their artists at appropriate venues. When they contract a date, they get paid a commission or percentage of the artist’s fee, once the date is completed. Agents need to work with artists who will bring in reasonable fees to make money for their agency. Most artists who are just starting out, don’t realize what a dilemma this poses for the agent. How will…

Boost Your Bookings By Naming Your Programs

– Posted in: Biz Booster Hot Tip! Booking Psychology
Boost Your Bookings By Naming Your Programs

Boost your bookings by naming your programs. It doesn't matter whether you are trying to book a gig or get your press release in a local paper. It doesn't matter whether you are trying to book a gig, get your press release in a local paper, open a new market or play in a new venue, people need something familiar to identify with before they will book you or buy a ticket to your events. Large and small venues like to book sure bets, name acts that will sell tickets. What if you are just not there yet? What if you are NOT a name act? I once heard one…

Play For Free Strategy

– Posted in: Biz Booster Hot Tip! Touring Strategies
Play For Free Strategy

Do you have a play for free strategy? How often are you asked to play for free? As with every part of your career development, you need to create a strategy to get paid for your talent. Let's face it, the electric company doesn't offer you a free month, neither does your mortgage holder or your car loan entity. So why are artists so easily talked into playing for free? Exposure you say! Ha! I know "free" is the new thing. These days music is "free," books are "free and giving away some free content gets folks to buy more content. It allows them to get to know you, like…

Stop Negotiating For Them

– Posted in: Biz Booster Hot Tip! Negotiation
Stop Negotiating For Them

Stop negotiating for them and make every negotiation unique. "I'm sure they're already booked." When was the last time you said that? Or how about, "They probably can't afford it." I hear that one all the time. Or, "my friend told me they only pay "X" so they surely won't pay me more." How often do you stop yourself from making a booking call because, in your mind, you've already done the negotiating for them? You've already given them a small budget and you've already determined that they are booked. We'll the facts may be that they are booked and that they do have a small budget. BUT, that might be…