Biz Booster Hot Tip!

Do You Take Your Music Career Seriously

– Posted in: Biz Booster Hot Tip! Booking Psychology
do you take your music career seriously

Do you take your music career seriously and completely believe in your act? Are you feeling worthy of higher fees for your work or to play the really, great gigs?   There you are, day after day, setting up your tour dates, talking with bookers, the media and fans. You convince people that you are talented and worthy. You want them to take you seriously, so they will book your act, review your shows and buy your tickets and merchandise.   I hear the same story from many artists. Often there is a slight sense of fear to ask for too much. There might be a shyness and a hesitancy…

I Hate Cold Calls

– Posted in: Biz Booster Hot Tip! Book the Gig
I Hate Cold Calls

I hate cold calls! How about you? If you read any books on selling, you might come away with the impression that the higher number of calls you make equals a certain percentage of sales. Make 100 calls you might, I said might, get 1 or 2 % in actual sales. That's why I hate cold calls. I don't like those odds. I liked one-to-one odds better, one call, one email, one promo packet sent, get one gig. When you use long lists, probably from directories or purchased databases, it’s likely that don't know many, or any, of those people on the lists. Your chances of selling yourself, your act,…

The Riches Are In The Niches

– Posted in: Biz Booster Hot Tip! Book the Gig
The Riches Are In The Niches

You may have heard the term “the riches are in the niches.” Let me explain how that might benefit you as you create a lucrative touring career. Return gigs and referral gigs can be your life's blood, certainly these sorts of gigs play an integral part of your career's livelihood. But a return gig to a choice venue or event can be so difficult to score. And if you don't have a strategy in place that you implement with regularity, referral gigs could be slipping through your fingers. Wouldn't it be great to be in a situation where the gigs are coming to you, the calls are incoming rather than…

The Best Gig You Ever Had

– Posted in: Biz Booster Hot Tip! Book the Gig
The Best Gig You Ever Had

Here's to the best gig you ever had! Sure, let's celebrate that one. Why not? In fact, it was such a great gig, you ought to try and get more just like that one. Funny though, how we forget to remember to do that. We are constantly searching for the next new venue in a new market, with a new presenter or booker. There's nothing wrong with that, and yet… What if we remembered the best gig we ever had? What was it like? Can you remember every detail, every nuance, every person on the staff, the food in the dressing room, the sound and lights? Oh, and how about…

Change Your Input To Change Your Output

– Posted in: Biz Booster Hot Tip! Personal Development and Care
Change Your Input To Change Your Output

Did you ever notice that when you change your input you change your output? The kinds of stimulus you surround yourself with each day make a difference in how you function and ultimately what results you achieve. So many artists I speak with are so focused on their current thing, whether working on their art or working on the business of their art. They never look up, never take a break, never recharge. Does this sound familiar? Today’s Biz Booster is all about how you recharge. What do you do to reset your switch to benefit your creativity and your business? Every day, mostly in the early morning, I go…

Are You The Act They Remember?

– Posted in: Biz Booster Hot Tip! Touring Strategies
Are You The Act They Remember

Are you the act they remember and want to book again? It's not always the show that makes a lasting impression. Sure, you wowed them on stage, they loved you-BUT… The show is only one piece of the puzzle. In order to complete the whole picture, you must also add a few more important pieces—perhaps even more important than the actual show. It starts way back when you booked the gig and how you dealt with the booker. If you did all you could to develop a great relationship from the start, then you are off and running. The next step is all about how you manage the advance process…

Best Booking Time Frames

– Posted in: Biz Booster Hot Tip! Book the Gig
Best Booking Time Frames

Ever wonder what the best booking time frames are for your specific type of gig? If you don't know the best booking time frames, then you could be missing the boat on the gigs you are after because you are contacting the booker either too late or too early. So why not get a handle on the best booking time frames and be right on schedule with your contacts. Here's a list of venue types and the best booking time frames for each. Festivals: The artistic director starts thinking about next season's line up while this year's festival is happening. Start contacting them approximately one month after their festival ends.…

Open New Markets with Audience Swaps

– Posted in: Biz Booster Hot Tip! Touring Strategies
Open new Markets With Audience Swaps

Open new markets with audience swaps to help build fans and offset expenses. You want to open new markets but are tired of coming home with empty pockets or worse yet, spending far more than expected. You need to expand your fan base, but it costs so much in expenses to travel away from your home base. Then try to open new markets with audience swaps. First: Find an artist in a new market where you would like to expand. Choose an artist whose work you like and with whom you think you would be compatible. Second: Make sure the artist selected has a strong following in the desired market.…

Booking Gigs Around Festivals Part Two

– Posted in: Biz Booster Hot Tip! Book the Gig
Booking gigs Around Festivals Part Two

Booking gigs around festivals part two helps build demand for your act in the markets where your choice festivals take place? I’m talking about enough demand so that the festival can no longer ignore you. How do you create that buzz so that the festival wants to book you? Step 1: Identify your favorite festivals where you would like to be booked. Check out their previous year’s list of artists, their programming schedule and their list of workshops. This gives you an understanding of what the festival is all about. Review their submission policies if they have them listed on their site. Mark your calendar to make sure you plan…

Booking Gigs Around Festivals

– Posted in: Biz Booster Hot Tip! Book the Gig
Booking Gigs Around Festivals

Booking gigs around festivals can maximize your tour dates, build audiences and help leverage prime time performance slots at the festivals. Since the spring and summer outdoor event season is upon us, I thought I’d kick off a multi-part series to help you make the most out of this prime touring season. In part one I’ll focus on two things you need to be aware of when trying to book dates near festivals where you are already set to play. The first concern that many festival promoters have with nearby dates in their market is that your other dates do not impact their audience draw. Often you will find a…