Biz Booster Hot Tip!

Focus on Your Fans for the Holidays

– Posted in: Biz Booster Hot Tip! Goals & Planning
focus On Your Fans for the Holidayss

Focus on your fans for the holidays. Here are some ideas of how.   When you focus on your fans, the ones who have signed up on your mailing lists, bought your CDs, shown up at your concerts, you can always come up with new ways of creating value for them—and in turn yourself.   Think about what your fans want, their concerns especially at this time of year. Everyone’s busy with holiday happenings, parties, shopping, giving and getting gifts.   So how can you create something of value for your fans who are thinking about those things without being all sales-like?   What kind of creative ideas can you…

Great Things From Leftovers

– Posted in: Biz Booster Hot Tip! Goals & Planning
Great Things From Leftovers

This is the perfect time for making great things from leftovers. I cook so I can have leftovers. In fact, I plan my meals with the intention of creating leftovers. Holidays offer a perfect opportunity for leftovers. I think about the holiday season as the leftovers of the prime time for touring. You have about a month when booking personnel are either scrambling to finish their bookings or they are done and not taking any calls. You have returned from most of your intentional tours and are either playing holiday gigs or laying low, trying to book late year gigs for the coming winter. These are the leftover days of…

Happy Thanksgiving to You and Yours

– Posted in: Biz Booster Hot Tip! Touring Strategies
Have A Happy Thanksgiving

Happy Thanksgiving to you and yours this week if you are celebrating in the U.S. Enjoy your friends and family. Hopefully you've got some gigs lined up for Friday or Saturday. If you don't, then use some of your down time to check the community in which you are celebrating to see what sort of performance opportunities might be possible for future visits. As a reminder, here are some ideas: Regular mainstream clubs, coffeehouses, concert halls House concerts Businesses and Organizations for private parties and fundraisers Elementary Schools, Colleges and Universities, (departments, clubs, organizations) Catering Halls, Civic Centers, Hotels, Conference Centers Ski Resorts and other Resorts Museums, Aquariums, Parks, Recreation…

Hit the Road All Expenses Paid

– Posted in: Sponsorships Training & Classes
How to Book Gigs and Tour Profitably

Want to hit the road all expenses paid? I'll bet you think it is impossible? Well not when you are able to get some or all of your tour expenses sponsored. No I don't mean you need to wrangle with major beer companies or try to talk with those huge corporations who slap their logos on t-shirts and splash their celebs all over TV ads. On the contrary, I'm talking about starting with local businesses and organizations.  Does this take some work? Absolutely! Is it worth your time and effort? You bet! I want to teach you how to work with logical, well chosen potential sponsors. You'll learn how to create your pitch, design your benefits and incentives and win…

Thanksgiving The Best Gig Weekend

– Posted in: Biz Booster Hot Tip! Book the Gig
Thanksgiving the Best Gig Weekend

Did you know that Thanksgiving is the best Gig weekend of the year to perform? Here in the U.S. Thanksgiving is just a week away. I remind you of this every year.   Meanwhile, I hope that wherever your holiday travels take you, you end up enjoying the friends and family that surround you. Now, speaking of being surrounded by friends and family, did you know that Thanksgiving weekend, Friday and Saturday are probably the best days of the entire year to do concerts? Think about it. Everyone travels during the week to get somewhere where they will celebrate Thanksgiving Day. Even if you are staying home, then other people…

Give Back By Gigging

– Posted in: Biz Booster Hot Tip! Touring Strategies
Give Back By Gigging

Do you give back by gigging during the holiday season? As today is Veteran’s Day, this Biz Booster may be particularly poignant. We all get more concerned with making donations around the holiday season, and that’s a good thing. I encourage you to give back by gigging to help community organizations with their fundraising. You can check out my article linked here in this biz booster, How You Can "Give Back" by Giving Your Music The article details ways that you can put your music to work for a cause. And please note that my strategies about playing benefits do not include playing for free, but that's another discussion, one…

Gig-Booking Tips for the Holidays

– Posted in: Biz Booster Hot Tip! Book the Gig
Gig-Booking Tips for the Holidays

As the holiday’s approach I thought I would review some Gig-Booking Tips for the holidays to get some last-minute holiday gigs. This is where referrals from friends, family and business associates can come in handy. Concentrate on contacting people you know and with whom you do business, such as friends and family and their places of business or their affiliate organizations. Ask them if their office intends on having any holiday events or parties where they might need some entertainment. Ask for a contact referral to the party coordinator and make your pitch using your contact’s name. Also, Check with those on your local mailing list and suggest to some…

Getting Help In The Office What To Pay

– Posted in: Artist Career Development Biz Booster Hot Tip!
Getting Help in the Office What to Pay

Getting help in the office must include a discussion on what to pay. What to pay an assistant is a sticky subject, but the following information may help you land on the right amount for your budget and their time. Hire your assistant part-time, perhaps for 6-8 hours a week to get started. This allows them to start working on short projects and for you to get to know each other. You can increase the hours as needed but, keep it under 20 hours per week for starters. Hire your assistant as a contract worker that can be counted as an expense on your tax return rather than an employee.…

Getting Help In The Office The Interview

– Posted in: Artist Career Development Biz Booster Hot Tip!
Getting Help In The Office The Interview

Getting help in the office includes an interview process. Here are 3 things you must do when interviewing a prospective assistant. Pull out your list of tasks and job description before you conduct any interview to create your list of talking point or questions. First: Plan on having 2 phone interviews before having an in-person interview. If you are working with a virtual assistant (someone who is not in your area and who will not be working from your office), then skip the in-person interview and add a 3rd phone interview. Having 3 interviews helps build a relationship before you commit to working with anyone. Why a phone interview? Because,…

Getting Help In The Office Where to Find Help

– Posted in: Artist Career Development Biz Booster Hot Tip!
Where to Find Help

This week let’s tackle Getting Help in The Office Where to Find Help. As a result of last week’s Biz booster, I hope you have your list of tasks to delegate and have written your job description. Now let’s explore some possible resources and places to find your potential assistant. For those of you living in or near a university town, there are a number of options involving internships. The departments that I would check into are: MBA programs in business that have a focus on marketing. Arts management programs Business Departments Journalism Departments Theater Departments Music Business, but not the music departments There is an organization called Music &…