Great Source of Inspiration and Information!

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Lowry Olafson
Performing Songwriter
Creator of


Jeri helped me to focus on what is achievable and reasonable

JP Jones
We are making progress, prices are where they need to be, we are booking shows and finding partnerships.
The Business practices of an independent artist is very important. Before The John-Paul Jones Group was even formed, I wanted to make sure I understood the music business. Jeri Goldstein’s book, “How To Be Your Own Booking Agent,” 1st edition, was the book of choice. First edition of the book was the start of knowledge, along with every reference recommended in the book. I have owned every edition including the current 4th edition.
I had the pleasure of being selected by Jeri, to work on my business plans for the John-Paul Jones Group. This was not a simple one-day seminar or phone call. It was an intense 12-month relationship from August 2017 to August 2018. Being a Midwestern Artist, I have learned the ins and outs of how the music industry here works, Jeri, however, brought a fresh, new perspective.
Although I had goals for the John-Paul Jones Group in its 20-year history…Jeri helped me to focus on what is achievable and reasonable. Even though her specialty is booking for independent artists, her knowledge, intuition, experience, and perspective helped me to really hone in on the markets where we can best benefit.
The year-long one-on-one mentorship would benefit any artist. But, be forewarned, if you want to get the most out of this training, you have to work hard and make progress each month on fine-tuning your…business operations. Jeri helps to keep you from floundering. She is always helpful via email. The training is worth every dollar….check out the programs she has to offer. If you contact Jeri, let her know the John-Paul Jones Group sent you.

John-Paul Jones
The John-Paul Jones Group


Jeri helped me see…

Erica Wheeler, Singer/Songwriter
With Jeri’s help, I was able to transition ten years ago from being “just” a touring singer/songwriter to a speaker, educator, and conservation advocate. Jeri helped me see a broader vision for myself and my career. I was once in an endless cycle of tour, record, tour, recover, and repeat. After 10 years I was ready for something more. I am sure at the time I went kicking and screaming into this brave new world. All I really wanted to do was be a successful touring singer, songwriter. Jeri saw how I could take my passions, weave them into my music career AND earn more money and have more fun while doing it. Now I know it was my larger purpose to use all my strengths and talents in conjunction with my music to connect with communities helping people find and express their “sense of place.”

Erica Wheeler
Songwriter, Speaker, Educator and Conservation Advocate


She was and continues to be brilliant!

Coco & Lafe, Singers, Songwriters, Touring Artists
She was and continues to be brilliant! In less than two years we were touring nationally, following the harvest and sunny weather, playing only regions and cities we had the desire to explore. She helped us build the music life we love. Jeri gave us specifics. She showed us how to manage our time and the wisdom of following through with a promotion. I have no doubt we would still be trying to break into the club circuit and stressing over how to pay our bills if Jeri Goldstein wasn’t helping us.

Lafe Dutton - Testimonial     

Coco & Lafe Dutton
Singers, Songwriters, Touring Artists


Jeri gave me great direction, advice, suggestions, and strategies

Kelli Trottier
My coaching sessions with Jeri Goldstein have been invaluable to me as an artist and as a person. Every session was informative, thorough, thought-provoking, motivating and personal to MY situation and circumstances.
Jeri gave me great direction, advice, suggestions, and strategies for moving forward successfully and efficiently in my career. The many jobs and tasks that I need to tackle every day seem so much more manageable and less daunting since working with Jeri.
My online profiles, home office, website, stage work, creativity, management, and confidence ALL took a huge leap forward.
I can’t say enough about the difference Jeri has made in my career on every level. If you’re going to give coaching a try, Jeri is the best!
Sincerely, Kelli Trottier (wearer of all hats in my career)

Kelli Trottier
Fiddler, Singer, and Step Dancer


Read More Jeri is someone on whom I can count.

Guy Mendilow
Jeri is someone on whom I can count. Whether tweaking a press kit, co-writing a press release to hand off to a publicist, finding the right assistant or helping hone (and stick to!) professional and personal creativity goals, Jeri’s help has been both meaningful and timely. Aside from working with Jeri one-on-one, I have sent my assistant to her “booking agent school” which has been quite helpful…It has been a pleasure to work with someone as consistently resourceful, punctual and experienced as Jeri.

Guy Mendilow
Guy Mendilow Band (Sephardi)


I am so grateful to be working with Jeri Goldstein

Ramona King, Speaker, Storyteller, Performance Artist
I don’t think Jeri believes miracles are far-fetched. Already I’ve telephoned what may be called potential top-gun clients…something I would not have done on my own. I even tried to persuade her into making the calls for me. The woman would not budge. She said, “You’ve got to do this for yourself.” I did and am glad for it. An artist has to stand her own ground, and Jeri knows how to mix warmth with accountability and action. For me, the miracle was taking the leap of faith. To Jeri, it’s just a matter of acknowledging and trusting the gift that already exists inside of you. I am so grateful to be working with her. I can see the realities of my potential unfold right before me. There is a certain amount of pride that comes in knowing the business. Jeri’s been in the business a long time. She knows, feels, and understands the artist in this business. I would recommend her to any performer who is ready to get her career soaring.

Ramona King
Speaker, Storyteller, Performance Artist


Jeri’s advice is continuously concise, pragmatic, and effective!

Rattletree Marimba
In a sea of endless chatter on how to “make it” in the music business, I have found Jeri’s advice to be continuously concise, pragmatic, and—most importantly—effective. Over the years, Jeri has continued to impress and surprise me with her fresh insights and her ability to quickly get to the root of a situation and figure out the best plan to move forward. I feel lucky to have found a friend and mentor in Jeri Goldstein.

Joel Laviolette
Speaker, Storyteller, Performance Artist
Rattletree Marimba



Mary Louise Knutson, Jazz Pianist-Composer
I followed Jeri’s advice on how to negotiate higher fees for myself and my client came up with another $800 from his original offer. Unbelievable! And, it was so easy, as Jeri practically told me what to say word for word. It’s been an amazing benefit to have access to her expert advice.

Mary Louise Knutson
Jazz Pianist-Composer


Once again you have been an oasis of sanity and good info

Dan Crary, Flatpicking Guitarist
Once again you have been an oasis of sanity and good info about the business side of our music as we try to negotiate this territory effectively. Thanks for the great conference and the feeling of confidence your expertise and help inspire. When we get stuck again, we’ll be back!

Dan Crary


The Marketing and Managing Guru for Musicians

Johnette Downing
The Marketing and Managing Guru for Musicians, Jeri Goldstein offers practical advice to help musicians chart their career paths and stay on course.

Johnette Downing
Multi-Award Winning Author and Musician for Children