Book the Gig

Time for Booking College Gigs for Fall

– Posted in: Biz Booster Hot Tip! Book the Gig
College Gigs for Fall

It is the perfect time for booking college gigs for fall. It’s true that many of the students won’t be on campus right now, but in a week or two, they start returning. Meanwhile, it is likely that the student activities adviser or director of student affairs is probably around getting things ready for the student’s return. So now is the perfect time to connect with the student activities adviser, get their contact info and perhaps begin discussing some early college gigs for fall events for the returning students. Sometimes, this is booked before students leave in the spring and other times it may be booked by students who remain…

I Hate Cold Calls

– Posted in: Biz Booster Hot Tip! Book the Gig
I Hate Cold Calls

I hate cold calls! How about you? If you read any books on selling, you might come away with the impression that the higher number of calls you make equals a certain percentage of sales. Make 100 calls you might, I said might, get 1 or 2 % in actual sales. That's why I hate cold calls. I don't like those odds. I liked one-to-one odds better, one call, one email, one promo packet sent, get one gig. When you use long lists, probably from directories or purchased databases, it’s likely that don't know many, or any, of those people on the lists. Your chances of selling yourself, your act,…

The Riches Are In The Niches

– Posted in: Biz Booster Hot Tip! Book the Gig
The Riches Are In The Niches

You may have heard the term “the riches are in the niches.” Let me explain how that might benefit you as you create a lucrative touring career. Return gigs and referral gigs can be your life's blood, certainly these sorts of gigs play an integral part of your career's livelihood. But a return gig to a choice venue or event can be so difficult to score. And if you don't have a strategy in place that you implement with regularity, referral gigs could be slipping through your fingers. Wouldn't it be great to be in a situation where the gigs are coming to you, the calls are incoming rather than…

The Best Gig You Ever Had

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The Best Gig You Ever Had

Here's to the best gig you ever had! Sure, let's celebrate that one. Why not? In fact, it was such a great gig, you ought to try and get more just like that one. Funny though, how we forget to remember to do that. We are constantly searching for the next new venue in a new market, with a new presenter or booker. There's nothing wrong with that, and yet… What if we remembered the best gig we ever had? What was it like? Can you remember every detail, every nuance, every person on the staff, the food in the dressing room, the sound and lights? Oh, and how about…

Best Booking Time Frames

– Posted in: Biz Booster Hot Tip! Book the Gig
Best Booking Time Frames

Ever wonder what the best booking time frames are for your specific type of gig? If you don't know the best booking time frames, then you could be missing the boat on the gigs you are after because you are contacting the booker either too late or too early. So why not get a handle on the best booking time frames and be right on schedule with your contacts. Here's a list of venue types and the best booking time frames for each. Festivals: The artistic director starts thinking about next season's line up while this year's festival is happening. Start contacting them approximately one month after their festival ends.…

Booking Gigs Around Festivals Part Two

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Booking gigs Around Festivals Part Two

Booking gigs around festivals part two helps build demand for your act in the markets where your choice festivals take place? I’m talking about enough demand so that the festival can no longer ignore you. How do you create that buzz so that the festival wants to book you? Step 1: Identify your favorite festivals where you would like to be booked. Check out their previous year’s list of artists, their programming schedule and their list of workshops. This gives you an understanding of what the festival is all about. Review their submission policies if they have them listed on their site. Mark your calendar to make sure you plan…

Booking Gigs Around Festivals

– Posted in: Biz Booster Hot Tip! Book the Gig
Booking Gigs Around Festivals

Booking gigs around festivals can maximize your tour dates, build audiences and help leverage prime time performance slots at the festivals. Since the spring and summer outdoor event season is upon us, I thought I’d kick off a multi-part series to help you make the most out of this prime touring season. In part one I’ll focus on two things you need to be aware of when trying to book dates near festivals where you are already set to play. The first concern that many festival promoters have with nearby dates in their market is that your other dates do not impact their audience draw. Often you will find a…

Serving Your Perfect Prospects

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Serving Your Perfect Prospects

If you are serving your perfect prospects, your business could flourish. I've never been a big fan a general correspondence to large lists of prospective buyers. That's like net fishing, throw out a net and whatever fish swims in, is good. Well, booking great gigs requires much more finesse and discrimination. I like to focus like a laser beam, on exactly the right prospect for whatever I'm doing. That's why I like to cast my net on one individual prospect at a time, but it has got to be the right prospect that enables me to catch multiple opportunities. Translated, that means looking for gig opportunities within a niche market…

After The Gig Follow Up

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After The Gig Follow Up

How's your after-the-gig-follow-up? If you think that you've played the gig and you are done-No Way! You worked so hard to get the gig, get to the gig, play the gig, that now it is time to bathe in your glory, reap the benefits for which you have worked so hard. So, don't blow this one. I always made a follow-up call the very next day after my artists played their gig. The idea was to hit while the enthusiasm was high, and all the details were fresh in the presenter's mind. It was important to me to hear the comments that the audience members made to the presenters as…

Before You Have An Agent

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Before You Have An Agent

Before you have an agent and get ready to hand over your livelihood, here are some things that can help you prepare by building your business. Keep track of all your numbers: Tracking your numbers is so important if you want to pitch yourself to an agent. They will want to see proof of your market value. Nothing tells that story better than past ticket prices, fees you were paid, percentages over your guarantees and merchandise sales. These are the facts that tell your market value story. They are the numbers they and you can bank on and build upon. So, before you have an agent, if you’re not keeping…