Required reading for any professional performer
"How To Be Your Own Booking Agent" is required reading for any professional performer whether you have an agent or you wish you had an agent. While I've read a lot of "marketing for artists" books in the past, Jeri Goldstein's is by far the best. She distills her decades of agent experience into terms that any performer can understand. But she doesn't sugar-coat anything.
She starts you out by asking you to do what most artists hate doing: setting some goals. While that seems like a simple step to take, most performing artists don't do it until they are forced to do it, by an agent. Once you have goals, then it is a lot easier to plan how to market yourself. Goldstein then takes readers through the steps she has taken to help her clients take their careers from flat to fabulous. Unlike some books written by performing artists that primarily show you how they market themselves, Goldstein has enough marketing experience to give you the marketing "big picture" and to help artists find effective marketing techniques that work for them. While this book discusses examples of how to market musicians, as a professional storyteller and keynote speaker, I found Goldstein's advice equally applicable to my line of work.