Description
Written for both musicians and musical entrepreneurs, this updated and revised, user-friendly guide spells out the fundamentals of business, finance, and marketing for the music world. Author John Stiernberg provides an in-depth look at what it takes to become a success in music in the 21st century, with insights culled from his years of experience working in the entertainment industry. You’ll learn how to take a strategic approach to all aspects of the music business, from product development and pricing to surviving the industry’s notoriously competitive environment. This practical guide is written in an accessible style that will give you a real head start in planning your success while helping you avoid failures. Whether you’re starting or strengthening your music career, you’ll see why you need a business plan – and how to put yours into action. Includes a CD-ROM with checklists, resources, and templates for planning and managing your career and more!
