Design Element

I Recommend the Following Books

This is just a short list of some of the books I've read over the last year or so. I'm a huge fan of audio books, so many of these I listened to while driving. It's perfect if you are touring. I'll to this from time to time. Those I've listed for you may be useful for your business development as well as your life's development. You can't grow one without the other. So enjoy and send me your thoughts.


No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too)

Shannon Curtis

How many times have you thought that there’s got to be a better way to reach more people and make more money with your music?

With a unique approach to touring and turning a profit, singer-songwriter Shannon Curtis has released an in-depth eBook that details how up-and-coming artists can follow her direct-to-fan recipe for making way more fans and way more money. (Read More)

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Succeeding in Music: Music Pro Guides
Succeeding In Music: Business Chops for Performers & Songwriters

John Stiernberg

If you want your business as a performer to succeed, you need to plan for its success. John's book is the right tool for the job. It's simple to understand, implement and use with templates and resources provided for your convenience. It is the best guide for creating your business and marketing plans to manage your career. As a business consultant and a performer, John has made this daunting task both doable and even fun.

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New Tax Guide for Writers, Artists, Performers & Other Creative People
The New Tax Guide for Writers, Performers & Other Creative People

Peter J. Riley, CPA

As a performer, you have special needs when it comes to taxes. This is the one book to focus on those needs. Here you'll find information on setting up your business entity to realize your best tax advantages and how to maintain your financial life. Peter is a CPA who specializes in working with creative people. His book gives you a great starting place and continuing resource to help you stay ahead of the IRS.

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The Power of Story: Rewrite Your Destiny in Business and in Life
The Power of Story Rewrite Your Destiny in Business or in Life

Jim Loehr

If you want to get to the heart of what's holding you back from success, read this book. It will help you understand the stories you tell yourself and that have driven your life up until now. It will help you write a new story so you may proceed with fulfilling your life's dreams. This book changes lives, be prepared for a better you!

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The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal
The Power of Full Engagement

Tony Schwartz & Jim Loehr

Take what you think you know about time management and throw it out the window. We need to manage energy, not time. As a brilliant second read after the Power of Story, this book sets you into high gear, high momentum, and gives you a boost of energy so that you can now accomplish all those lofty goals.

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Getting to Yes: Negotiating Agreement Without Giving In
Getting to Yes: Negotiating Agreement Without Giving In

Roger Fisher

This was one of the first books I read while writing the negotiating chapter in my own book. If you book your own gigs and negotiate your contracts, Getting to Yes is a must read. Heck, if you have any occasion to cooperate with anyone in any circumstance, Getting to Yes is a must read.

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This Business of Music, 10th Edition
This Business of Music, 10th Edition

M. William Krasilovsky

This is THE music business legal reference guide. It's not something you read cover to cover, it is something you want to have on your shelf so you can look up information as various legal situations come up in your career, before you run out and hire a lawyer. From naming your band to creating management contracts, this book has got all the situations covered.

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This Business of Artist Management
This Business of Artist Management

Jr. Xavier M. Frascogna

Frascogna's book has been the go to book on artist management for many, many years now. If you are managing acts or managing your own act, this book will give some industry insights into how the big boys do it. It's great to have the background and then embellish these ideas with your own creativity.

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Music, Money And Success (Music, Money & Success: The Insider's Guide to Making Money in the Music Business)
Music, Money And Success

Jeffrey Brabec and Todd Brabec

If you want to know about the songwriting business, this is the book to own.

The Brabecs are at the top of the publishing industry and talk about sync rights, copyrights, making money and getting your songs in film, TV, and covered by other artists. These guys know what they are talking about since they are both lawyers and hold top industry positions in publishing companies and record labels.

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Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget (Revised & Updated)
Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget (Revised & Updated)

Bob Baker

Bob has been involved in the marketing of music game as a performer, a music editor and reviewer and now an author and teacher. He presents down to earth ideas that you can use and implement in your marketing plan right now. Read this and all of his other works to get a handle on how to increase your market value.

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Influence: The Psychology of Persuasion (Collins Business Essentials)
Influence: The Power of Persuasion

Robert B. Cialdini, PhD.

This book dives deep into the psychology of persuasion. His research looks at tactics used in sales, during war times, in simple interpersonal interactions, in advertising and in business. What you come away with is a new appreciation of how we are pushed into decisions and how by knowing this you can recognize those situations and try to think independently. It also offers you new strategies to incorporate in your own life to better shape your destiny through an understanding of how to influence others.

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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes: 50 Scientifically Proven Ways to Be Persuasive

Noah Goldstein and Robert Cialdini

If you want to help your customers, your bookers, your fans say "Yes!" to you when considering to buy your CDs, book you for gigs, agree to do interviews, then you must read this book. It is a great summary of the social-psychological research on persuasion. So, if you are selling something, and if you are a performer, you are selling yourself, then you want to hear "Yes!" as often as possible. It's a great follow-up to Cialdini's book, Influence.

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Influencer: The Power to Change Anything
Influencer: The Power to Change Anything

Kerry Patterson

I was captivated by this work. Paterson takes you on an international journey to meet a few impressive people who have helped make amazing changes in the lives of many. If you think something as significant as eradicating one specific disease from an entire continent is impossible, then read this book. You see how a few specific changes in behavior can make a difference for a lifetime in a country, in a community and in yourself.

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Overstretched, Overbooked, and About to Snap! -Crazy Busy
Overstretched, Overbooked, and About to Snap! -Crazy Busy

Edward M. Hallowell, M.D.

Do you pride yourself on being able to multi-task? Read this book! Dr. Hallowell's field of expertise is ADHD and this book suggests that multi-tasking demonstrates similar aspects of ADHD. Even though you think you are getting a lot done, in reality you are just being Crazy Busy, rather than effective. You'll enjoy is terminology and if you get this in audio format, with him reading it, it's really entertaining and thought provoking.

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Crush It!: Why NOW Is the Time to Cash In on Your Passion
Crush It! Why NOW Is the Time to Cash In on Your Passion

Gary Vaynerchuck

If you want to see how social networking really works in the real world, check out Gary's fast-read book. He takes his wine warehouse business to new heights by jumping into the social networking, Internet marketing world whole-heartedly and gives you his step-by-step process. Follow some of these steps and your business will benefit too. But more than that, this book also talks about how to make money from what you love. As a student of food, wine and Internet marketing, this was a fun book for me.

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Instant Appeal: The 8 Primal Factors That Create Blockbuster Success
Instant Appeal: The 8 Primal Factors That Create Blockbuster Success

Vicki Kunkel

It's amazing, in this technologically advanced world, to find out how much we rely on the same basic factors that influenced our evolutionary forebears to make decisions today. Find out how you can use these 8 primal factors in your marketing, your business, your life to create your own instant appeal. You will be surprised at how even the way you spell your name can make or break a successful campaign.

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The Success Principles(TM): How to Get from Where You Are to Where You Want to Be
The Success Principles: How to Get from Where Your Are to Where You Want to Be

Jack Canfield

Your favorite Chicken Soup of the Soul guy set down 64 principles that will help fuel your success. It's an inspiring, motivating read. Put this success coach to work on your life to tackle your daily challenges and help you reach your life's dreams. If you want to achieve your desired results, start with these success principles.

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1000 Songwriting Ideas (Hal Leonard Music Pro Guides)
1000 Songwriting Ideas

Lisa Aschmann

With over 2000 and counting songs to her credit, Lisa Aschmann adds another 500 songwriting ideas to her first 500. If you find yourself getting stuck and don't know how to get unstuck, Lisa has got some great suggestions. So don't just sit there staring at that blank screen or piece of paper turn to the muse's muse with this book and also check out songwritingideas.com for much more.

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The Reel World: Scoring For Pictures-Updated And Revised Edition (Music Pro Guides)
The Reel World: Scoring For Pictures-Updated And Revised Edition (Music Pro Guides)

Jeff Rona

Add another income stream to your credits by scoring your music for TV and Film. Jeff covers the art, technology and business of composing for these visual mediums. He teaches you about the industry and how to nurture your relationships, how to weather the political storms within the film and television industry, but most of all, how to make your music work for this medium so you can make money.

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Making Money Making Music: The Musician's Guide to Cover Gigs (Book)
Making Money Making Music: The Musician's Guide to Cover Gigs

Quint Randle and Bill Evans

If you play any sort of cover gig, then this book is a comprehensive guide to starting your band, marketing it, choosing the right songs and the right gigs and all the details in between. Written by the guys who found and edited Gig Magazine, they know from experience how to get the job done.

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First Things First
First Things First

Stephen R. Covey

What do you put first on your list of most important to you? This book offers you a compass to find your True North. It goes back to the question, "What do you want written on your gravestone?" More to the point, what do you want your legacy to be? Covey really reaches out to stop you in your tracks and make you take stock of what you care about and then move on to focus on those things.

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The 7 Habits of Highly Effective People
The 7 Habits of Highly Effective People

Stephen R. Covey

This one started the whole love affair with Steven Covey and his getting things done methods. It's a classic that is probably already on your shelf, but if not, it does lay a great foundation. If you struggle with too much overwhelm, this one just might calm you down. It's inspiring and practical.

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The 8th Habit: From Effectiveness to Greatness: Miniature Edition
The 8th Habit: From Effectiveness to Greatness

Stephen R. Covey

A great next step, this book picks up where the 7 Habits left off. I liked this one even more because it inspires us to lead others and take what is now good about us and become great.

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The SPEED of Trust: The One Thing That Changes Everything
The SPEED of Trust: The One Thing That Changes Everything

Stephen M.R. Covey

I heard Stephen Covey's eldest son, Stephen M. R. Covey speak about his new book recently on a teleseminar interview series, The League of Extraordinary Minds. He and his book help us to recognize that the faster you build a trusting relationship with your clients, customers, colleagues, the more likely it will be that success will follow. The entertainment industry is built on trust. This book will help you that much quicker.

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Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking

Malcolm Gladwell

Did you ever get a hit about someone or something in the first 3 seconds of meeting them or seeing it? Blink explains what's going on and no, you are not alone. His examples span the globe and cover all manner of life's experiences. You'll enjoy this and never realize it's a psychology book. If you can, get the audio book, with Gladwell reading it-it's even better that way.

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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

This will change the way you might think of selling your merchandise or even your act for that matter. This is the prime time for ideas to be disseminated in an instant around the world. Gladwell's book gives you insights on how to apply the Tipping Point Principle to your business and your life. Here is yet another business success model that bridges the span of challenges from economics to social problem solving.

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Outliers: The Story of Success
Outliers: The Story of Success

Malcolm Gladwell

I'm becoming a Gladwell fan, big time. In this one he studies those highly successful individuals by taking a look at where they came from, their culture, their family, their generation, and their growing-up experiences. To make his points, he delves into the backgrounds of some favorite icons in sports, industry and music-like the Beatles.

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Good to Great: Why Some Companies Make the Leap... and Others Don't
Good to Great: Why Some Companies Make the Leap And Others Don't

Jim Collins

I love studying business, what works, what doesn't. This is a classic book written in the 70's but its tenets still hold true today. If you have a business, this book can give you some insights into what makes other businesses, ones to emulate. Now Jim is studying publically traded companies here, but the concepts hold true whether you are Fortune 500 or just seeking your fortune in your own way.

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Giving: How Each of Us Can Change the World
Giving: How Each of Us Can Change the World

Bill Clinton

The man never stops. His Clinton Foundation has taken on so many impressive projects. In this book he pays tribute to some very impressive folks who have simply taken on some very impressive work-for the love of it. He gives a huge resource list of organizations that you can participate in to make your small or large contribution to making our world a better place to live. You don't always have to give money, and his examples bare that out.

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