Your Livelihood Depends On It

– Posted in: Audience Development Biz Booster Hot Tip!
Your Livelihood Depends on It
Your Livelihood Depends On it - by Jeri Goldstein     

Your livelihood depends on it. I know you want to book better gigs and even great gigs.

You  also want to increase your gig fees each year.

Wouldn’t it be great to put a string of dates together to create tours that are profitable?

Those things can only happen if you really, really know who is YOUR audience.

This key factor can make or break an artist’s career. Your livelihood depends on it.

First: It helps determine your appropriate venue type and location.

Second: It allows you to create marketing materials that speak directly to YOUR audience.

Third: It helps you price your act properly.

These three things alone can make your booking much more efficient and much more profitable. But, let’s go beyond that.

Fourth: It helps you target the best media and marketing outlets.

Fifth: Ultimately, it also helps you create programs that are appropriate for your audience.

Knowing your audience means you know their age demographic. Will come to show at 10 pm in a nightclub or do they prefer an 8 pm show in a soft seat theater? Are they paying attention to the entertainment pages of the paper or that they are strictly concentrated in a very specific niche market, outside of the mainstream? These factors can streamline your booking efforts, raise your fees and save you a ton of energy and money. Knowing your audience can help you build the career you dreamed of.

This week take some precious time to devote to this question: Who is my audience?

Really dig down and create a picture of your ideal audience member, their age, their socioeconomic status, their entertainment or educational preferences and their media consumption modalities. When you have this picture clearly described, you will be able to eliminate inappropriate venues, unfavorable show times and unreliable media outlets. You’ll be able to laser-focus on all the right ones to directly reach YOUR audience. Now that will be time well spent. Make no mistake, YOUR livelihood really does depend on it.

Can you describe your unique audience? What steps must you take to get a deeper understanding of who they are? 

Leave me a comment below.

I can’t wait to hear about your success.

Thanks to Carol Ehrlich for this week’s graphic image.
Check out her work at

Now, Thanks to the Band Curfew from the UK for providing the Biz Booster theme Music, Future Dance.

And for more career boosting tips, articles, books, resources, tele-seminars and online courses, visit me at

Coming Soon! Get Great Gigs Podcast


2 comments… add one
  • nina mars July 22, 2019, 9:12 am

    Great advice, Jeri! About to do this to re-direct gig focus. Also, seems like this is important before release to focus on correct market.

  • Andrew McKnight July 22, 2019, 8:52 pm

    Sometimes it’s a case of finding where your passions intersect your art 🙂 For the last six years, researching family history went from being a fun hobby to a set of experiences, connections and discoveries beyond my wildest imagination. Now they are turning into an album, companion book, and possibly keynote speaking enterprise – inspired in large part by 25 million folks who’ve paid their money to take DNA tests to find out “who am I and where did I come from?”. There’s an awful lot of people eager to share some of their family stories with me, so I’m thinking I’m onto something at least worth pursuing! Have a peek if you’d like,
    And as always, thank you for two decades of shaping my thinking about markets for what I do, not what everyone else does 🙂 Big hugs, big thanks! Drew

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