Your livelihood depends on it. I know you want to book better gigs and even great gigs.
You also want to increase your gig fees each year.
Wouldn’t it be great to put a string of dates together to create tours that are profitable?
Those things can only happen if you really, really know who is YOUR audience.
This key factor can make or break an artist’s career. Your livelihood depends on it.
First: It helps determine your appropriate venue type and location.
Second: It allows you to create marketing materials that speak directly to YOUR audience.
Third: It helps you price your act properly.
These three things alone can make your booking much more efficient and much more profitable. But, let’s go beyond that.
Fourth: It helps you target the best media and marketing outlets.
Fifth: Ultimately, it also helps you create programs that are appropriate for your audience.
Knowing your audience means you know their age demographic. Will come to show at 10 pm in a nightclub or do they prefer an 8 pm show in a soft seat theater? Are they paying attention to the entertainment pages of the paper or that they are strictly concentrated in a very specific niche market, outside of the mainstream? These factors can streamline your booking efforts, raise your fees and save you a ton of energy and money. Knowing your audience can help you build the career you dreamed of.
This week take some precious time to devote to this question: Who is my audience?
Really dig down and create a picture of your ideal audience member, their age, their socioeconomic status, their entertainment or educational preferences and their media consumption modalities. When you have this picture clearly described, you will be able to eliminate inappropriate venues, unfavorable show times and unreliable media outlets. You’ll be able to laser-focus on all the right ones to directly reach YOUR audience. Now that will be time well spent. Make no mistake, YOUR livelihood really does depend on it.
Can you describe your unique audience? What steps must you take to get a deeper understanding of who they are?
Leave me a comment below.
I can’t wait to hear about your success.
Thanks to Carol Ehrlich for this week’s graphic image.
Check out her work at v360.com
Now, Thanks to the Band Curfew from the UK for providing the Biz Booster theme Music, Future Dance.
And for more career boosting tips, articles, books, resources, tele-seminars and online courses, visit me at Performingbiz.com
Coming Soon! Get Great Gigs Podcast