Jeri Goldstein 2017

Influence: The Power of Persuasion

By Robert B. Cialdini, PhD.

This book dives deep into the psychology of persuasion. His research looks at tactics used in sales, during war times, in simple interpersonal interactions, in advertising and in business. What you come away with is a new appreciation of how we are pushed into decisions and how by knowing this you can recognize those situations and try to think independently. It also offers you new strategies to incorporate in your own life to better shape your destiny through an understanding of how to influence others.



Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.