Multiple Gigs In One Town

– Posted in: Biz Booster Hot Tip! TOURING STRATEGIES

Multiple Gigs In One Town - by Jeri Goldstein     

Multiple Gigs In One Town

Wouldn’t it be great to have multiple gigs in one town. Just think of what that would do to your bottom line and travel expenses.

I thought I’d share some ideas on how to do just that by turning one gig in one town into multiple gigs in one town.

Let’s say you know of a venue in town you would either like to play or you already have a gig there. Start with a little research about the town. Check the local websites for the town and the chamber of commerce to get some idea of what else is in the town. Look for schools, colleges, businesses and organizations. Also look for any locally sponsored events like fairs and festivals.

Now depending on the time of year you are planning to play that town, research the schools and colleges if it’s during the semester or research the fairs, festivals and other outdoor events if it’s that time of year.

The benefit of playing an elementary school or even a college gig means that it won’t interfere with the anchor date at a main stream venue like concert hall or club.

If you are unable to line up an main stream gig, then focus attention on your personal mailing list of fans in the area and try to line up multiple house concerts within the same town.

The great benefit here is that by doing private events and house concerts for your personal fans, it is unlikely that having two, three or even four house concerts in one town will ever overlap fans since each fan has their own friends and family. So instead of playing a gig for 2-6 people at a club on a Saturday night, you might be able to turn a potentially bad gig into a multi-night stay and play for 20 people or more at each house concert. This is not the same as playing a known house concert series.

Tap your fans for info about every gig you have booked right now and see if they can share some valuable background about their town. Use your fans to do some research for you and begin to extend your tours by multiplying your tour dates, one town at a time.

I challenge you to see how many different types of gigs you can book in one town. Be clever and really try to expand your bookings by exploring all each town has to offer and let us know how you are doing.

How many multiple gigs in one town have you ever played in a single tour?

Leave me a comment below or on the Performingbiz Success Strategies Facebook page

I can’t wait to hear about your success.

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