Book the Gig

Book Gigs Fast with No Email List, No Competition

– Posted in: Book the Gig Training & Classes
How Many Gigs Do You Really Need

Whether you are ready to book your first gig or just need to fill in a few dates, booking those gigs can be challenging. If you are just getting started, you probably don’t have many or any fans on a mailing list or social media. So how the heck do you get a crowd to buy tickets to your show? And, if you need to fill a fast date with little or no lead time to round out a tour or just put something on the calendar for an off time, you don’t want to be phoning up venues who you know are probably already booked. So frustrating and such…

Gig-Booking Tips for the Holidays

– Posted in: Biz Booster Hot Tip! Book the Gig
Gig-Booking Tips for the Holidays

As the holiday’s approach I thought I would review some Gig-Booking Tips for the holidays to get some last-minute holiday gigs. This is where referrals from friends, family and business associates can come in handy. Concentrate on contacting people you know and with whom you do business, such as friends and family and their places of business or their affiliate organizations. Ask them if their office intends on having any holiday events or parties where they might need some entertainment. Ask for a contact referral to the party coordinator and make your pitch using your contact’s name. Also, Check with those on your local mailing list and suggest to some…

Deposits A Down Payment on Your Gig

– Posted in: Biz Booster Hot Tip! Book the Gig

Deposits a down payment on your gig may be an unusual part of your business model. But, if you are making $500 or more at a gig, then you should be asking for a deposit. When you ask for a deposit, you are asking the venue to make a commitment on your gig. When they have money invested up front, it is more likely that they will do more to make the gig a success. A deposit is a percentage of the total guarantee. Normally the deposit would be 50% of the guarantee, but it doesn’t have to be. You may decide on any percentage that works for you and…

5 Important Facts About Taking Deposits

– Posted in: Biz Booster Hot Tip! Book the Gig

Now that you are thinking about taking deposits, here are 5 important facts about taking deposits, how they work and some legal requirements to keep you financially secure. Your contract clause: Add a clause to your contract that states the exact amount of the deposit and who it should be made out to. I always like to specify that the deposit is due with the returned contract and the date they are both due back. Make this date no more than 14 days from the date you sent the contract. That’s plenty of time for them to receive it, review it, sign it and make out a check and send…

Time for Booking College Gigs for Fall

– Posted in: Biz Booster Hot Tip! Book the Gig
College Gigs for Fall

It is the perfect time for booking college gigs for fall. It’s true that many of the students won’t be on campus right now, but in a week or two, they start returning. Meanwhile, it is likely that the student activities adviser or director of student affairs is probably around getting things ready for the student’s return. So now is the perfect time to connect with the student activities adviser, get their contact info and perhaps begin discussing some early college gigs for fall events for the returning students. Sometimes, this is booked before students leave in the spring and other times it may be booked by students who remain…

I Hate Cold Calls

– Posted in: Biz Booster Hot Tip! Book the Gig
I Hate Cold Calls

I hate cold calls! How about you? If you read any books on selling, you might come away with the impression that the higher number of calls you make equals a certain percentage of sales. Make 100 calls you might, I said might, get 1 or 2 % in actual sales. That's why I hate cold calls. I don't like those odds. I liked one-to-one odds better, one call, one email, one promo packet sent, get one gig. When you use long lists, probably from directories or purchased databases, it’s likely that don't know many, or any, of those people on the lists. Your chances of selling yourself, your act,…

The Riches Are In The Niches

– Posted in: Biz Booster Hot Tip! Book the Gig
The Riches Are In The Niches

You may have heard the term “the riches are in the niches.” Let me explain how that might benefit you as you create a lucrative touring career. Return gigs and referral gigs can be your life's blood, certainly these sorts of gigs play an integral part of your career's livelihood. But a return gig to a choice venue or event can be so difficult to score. And if you don't have a strategy in place that you implement with regularity, referral gigs could be slipping through your fingers. Wouldn't it be great to be in a situation where the gigs are coming to you, the calls are incoming rather than…

The Best Gig You Ever Had

– Posted in: Biz Booster Hot Tip! Book the Gig
The Best Gig You Ever Had

Here's to the best gig you ever had! Sure, let's celebrate that one. Why not? In fact, it was such a great gig, you ought to try and get more just like that one. Funny though, how we forget to remember to do that. We are constantly searching for the next new venue in a new market, with a new presenter or booker. There's nothing wrong with that, and yet… What if we remembered the best gig we ever had? What was it like? Can you remember every detail, every nuance, every person on the staff, the food in the dressing room, the sound and lights? Oh, and how about…

Best Booking Time Frames

– Posted in: Biz Booster Hot Tip! Book the Gig
Best Booking Time Frames

Ever wonder what the best booking time frames are for your specific type of gig? If you don't know the best booking time frames, then you could be missing the boat on the gigs you are after because you are contacting the booker either too late or too early. So why not get a handle on the best booking time frames and be right on schedule with your contacts. Here's a list of venue types and the best booking time frames for each. Festivals: The artistic director starts thinking about next season's line up while this year's festival is happening. Start contacting them approximately one month after their festival ends.…

Booking Gigs Around Festivals Part Two

– Posted in: Biz Booster Hot Tip! Book the Gig
Booking gigs Around Festivals Part Two

Booking gigs around festivals part two helps build demand for your act in the markets where your choice festivals take place? I’m talking about enough demand so that the festival can no longer ignore you. How do you create that buzz so that the festival wants to book you? Step 1: Identify your favorite festivals where you would like to be booked. Check out their previous year’s list of artists, their programming schedule and their list of workshops. This gives you an understanding of what the festival is all about. Review their submission policies if they have them listed on their site. Mark your calendar to make sure you plan…