Biz Booster Hot Tip!

Open New Markets with Audience Swaps

– Posted in: Biz Booster Hot Tip! Touring Strategies
Open new Markets With Audience Swaps

Open new markets with audience swaps to help build fans and offset expenses. You want to open new markets but are tired of coming home with empty pockets or worse yet, spending far more than expected. You need to expand your fan base, but it costs so much in expenses to travel away from your home base. Then try to open new markets with audience swaps. First: Find an artist in a new market where you would like to expand. Choose an artist whose work you like and with whom you think you would be compatible. Second: Make sure the artist selected has a strong following in the desired market.…

Avoid Getting Flustered When Asked Your Fee

– Posted in: Biz Booster Hot Tip! Negotiation
Avoid Getting Flustered When Asked Your Fee

Avoid getting flustered when asked your fee? You're on the phone with a prospective booker and the first thing they ask is your fee. The conversation goes something like, "So what's it going to cost me?" And you get all, uh, um, well… and then blurt something out. Not your finest moment as a negotiator, eh? I'll bet you would like to avoid getting flustered when asked your fee. Why don't we re-frame this experience to be more under your control and a lot more professional? Let's show them who's got your act's best interests and their venue's best interests in mind and set yourself up for a successful negotiation.…

Deposits A Down Payment on Your Gig

– Posted in: Biz Booster Hot Tip! Book the Gig

Deposits a down payment on your gig may be an unusual part of your business model. But, if you are making $500 or more at a gig, then you should be asking for a deposit. When you ask for a deposit, you are asking the venue to make a commitment on your gig. When they have money invested up front, it is more likely that they will do more to make the gig a success. A deposit is a percentage of the total guarantee. Normally the deposit would be 50% of the guarantee, but it doesn’t have to be. You may decide on any percentage that works for you and…

5 Important Facts About Taking Deposits

– Posted in: Biz Booster Hot Tip! Book the Gig

Now that you are thinking about taking deposits, here are 5 important facts about taking deposits, how they work and some legal requirements to keep you financially secure. Your contract clause: Add a clause to your contract that states the exact amount of the deposit and who it should be made out to. I always like to specify that the deposit is due with the returned contract and the date they are both due back. Make this date no more than 14 days from the date you sent the contract. That’s plenty of time for them to receive it, review it, sign it and make out a check and send…

Forget Something in Your Contract?

– Posted in: Biz Booster Hot Tip! Negotiation
Forget Something In Your Contract

Did you forget something in your contract? You've got your contract ready to send. Now look it over one more time. Forget anything? Did you include the merchandise clause? Yes, the one that spells out exactly what percentage the venue or organization gets. Who does the selling—one of your people or one of theirs? This item may have been overlooked during your negotiations. But unfortunately, when it comes time to settle the gig, after you've had your best night of sales ever, the venue representative won't forget to collect their percentage. OK, pick up your jaw from the floor. This nasty surprise could have been avoided had you included this…

Are Your Communications Focused

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Are Your Communications Focused

Are your communications focused for your various audiences? With so many ways of reaching your various audiences; fans, bookers and media, you must wonder whether each of your methods of communication has a focus. Is your website and social media expressing a unified message or are your communications scattered and haphazard? Can one read your information and get a clear picture of who you are and what you do and how to work with you? If not, then this is probably a great aspect of your business to examine more closely. This may just be one of the main reasons that your business and career are stalled or even more…

Time for Booking College Gigs for Fall

– Posted in: Biz Booster Hot Tip! Book the Gig
College Gigs for Fall

It is the perfect time for booking college gigs for fall. It’s true that many of the students won’t be on campus right now, but in a week or two, they start returning. Meanwhile, it is likely that the student activities adviser or director of student affairs is probably around getting things ready for the student’s return. So now is the perfect time to connect with the student activities adviser, get their contact info and perhaps begin discussing some early college gigs for fall events for the returning students. Sometimes, this is booked before students leave in the spring and other times it may be booked by students who remain…

Avoid Hotel No Vacancy

– Posted in: Advancing the Gig Biz Booster Hot Tip!
Avoid Hotel No Vacancy

If you want to avoid hotel no vacancy signs during your upcoming fall tours, please take note as you head into the fall touring season. I thought I’d share some tips to help you get your hotel reservations on the nights you need, during your upcoming tours. In fact, some of these ideas will be useful no matter when you tour. And even though they may fall into the “common sense” category, you may be as surprised as I was to know that most artists don’t think about hotel reservations until they begin advancing the tour or the gig. Here are 4 things you need to consider in order to…

Writing Great Introductory Emails Part 2

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Writing Great Introductory Emails Part 2

I'm picking up from the last Biz Booster to continue with my eight steps for writing great introductory emails or cover letters. As a review, I've covered steps one through four that included,  Step One: Know who you are writing to and what they represent; Step Two: write individualized emails rather than sending large bulk emails; Step Three: demonstrate you know something about them before you talk about you, your act or what you want; and Step Four: pitch them something they can sell. Step number five: Now you are ready to make your request for a gig. In doing so, be very specific. Even if you do not have…

Writing Great Introductory Emails

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Writing Great Introductory Emails

Just what should be included when writing great introductory emails or cover letters that will help get the booker's attention. I thought I would share some useful copy-writing strategies with you in a two-part series. So often I receive emails that are supposed to introduce me to a potential new client or someone wanting advice or even a referral to some industry professional. Unfortunately, most of the emails I receive tend to leave out any enticing information to get me to read on. Worst of all, many are bulk emails sent out to everyone on their mailing list, and they don't even apply to me. Step number one for writing…