Biz Booster Hot Tip!

Thanksgiving The Best Gig Weekend

– Posted in: Biz Booster Hot Tip! Book the Gig
Thanksgiving the Best Gig Weekend

Did you know that Thanksgiving is the best Gig weekend of the year to perform? Here in the U.S. Thanksgiving is just a week away. I remind you of this every year.   Meanwhile, I hope that wherever your holiday travels take you, you end up enjoying the friends and family that surround you. Now, speaking of being surrounded by friends and family, did you know that Thanksgiving weekend, Friday and Saturday are probably the best days of the entire year to do concerts? Think about it. Everyone travels during the week to get somewhere where they will celebrate Thanksgiving Day. Even if you are staying home, then other people…

Give Back By Gigging

– Posted in: Biz Booster Hot Tip! Touring Strategies
Give Back By Gigging

Do you give back by gigging during the holiday season? As today is Veteran’s Day, this Biz Booster may be particularly poignant. We all get more concerned with making donations around the holiday season, and that’s a good thing. I encourage you to give back by gigging to help community organizations with their fundraising. You can check out my article linked here in this biz booster, How You Can "Give Back" by Giving Your Music The article details ways that you can put your music to work for a cause. And please note that my strategies about playing benefits do not include playing for free, but that's another discussion, one…

Gig-Booking Tips for the Holidays

– Posted in: Biz Booster Hot Tip! Book the Gig
Gig-Booking Tips for the Holidays

As the holiday’s approach I thought I would review some Gig-Booking Tips for the holidays to get some last-minute holiday gigs. This is where referrals from friends, family and business associates can come in handy. Concentrate on contacting people you know and with whom you do business, such as friends and family and their places of business or their affiliate organizations. Ask them if their office intends on having any holiday events or parties where they might need some entertainment. Ask for a contact referral to the party coordinator and make your pitch using your contact’s name. Also, Check with those on your local mailing list and suggest to some…

Getting Help In The Office What To Pay

– Posted in: Artist Career Development Biz Booster Hot Tip!
Getting Help in the Office What to Pay

Getting help in the office must include a discussion on what to pay. What to pay an assistant is a sticky subject, but the following information may help you land on the right amount for your budget and their time. Hire your assistant part-time, perhaps for 6-8 hours a week to get started. This allows them to start working on short projects and for you to get to know each other. You can increase the hours as needed but, keep it under 20 hours per week for starters. Hire your assistant as a contract worker that can be counted as an expense on your tax return rather than an employee.…

Getting Help In The Office The Interview

– Posted in: Artist Career Development Biz Booster Hot Tip!
Getting Help In The Office The Interview

Getting help in the office includes an interview process. Here are 3 things you must do when interviewing a prospective assistant. Pull out your list of tasks and job description before you conduct any interview to create your list of talking point or questions. First: Plan on having 2 phone interviews before having an in-person interview. If you are working with a virtual assistant (someone who is not in your area and who will not be working from your office), then skip the in-person interview and add a 3rd phone interview. Having 3 interviews helps build a relationship before you commit to working with anyone. Why a phone interview? Because,…

Getting Help In The Office Where to Find Help

– Posted in: Artist Career Development Biz Booster Hot Tip!
Where to Find Help

This week let’s tackle Getting Help in The Office Where to Find Help. As a result of last week’s Biz booster, I hope you have your list of tasks to delegate and have written your job description. Now let’s explore some possible resources and places to find your potential assistant. For those of you living in or near a university town, there are a number of options involving internships. The departments that I would check into are: MBA programs in business that have a focus on marketing. Arts management programs Business Departments Journalism Departments Theater Departments Music Business, but not the music departments There is an organization called Music &…

Getting Help In The Office

– Posted in: Artist Career Development Biz Booster Hot Tip!
Getting Help In The Office Part One

Getting help in the office is something with which many artists struggle. Here is a four-part series to cover four aspects of this topic. This one can get sticky. The debate rages on whether or not it’s a good idea to hire friends or family. There are many famous music families who have made it work for them, but I’ll leave this one to your better judgment. This week I want to talk about first understanding your needs and how to best use help to advance your business. Next week, I’ll talk about how and where to find help. First: Make a list of everything you do in your business.…

Open New Markets with Audience Swaps

– Posted in: Biz Booster Hot Tip! Touring Strategies
Open new Markets With Audience Swaps

Open new markets with audience swaps to help build fans and offset expenses. You want to open new markets but are tired of coming home with empty pockets or worse yet, spending far more than expected. You need to expand your fan base, but it costs so much in expenses to travel away from your home base. Then try to open new markets with audience swaps. First: Find an artist in a new market where you would like to expand. Choose an artist whose work you like and with whom you think you would be compatible. Second: Make sure the artist selected has a strong following in the desired market.…

Avoid Getting Flustered When Asked Your Fee

– Posted in: Biz Booster Hot Tip! Negotiation
Avoid Getting Flustered When Asked Your Fee

Avoid getting flustered when asked your fee? You're on the phone with a prospective booker and the first thing they ask is your fee. The conversation goes something like, "So what's it going to cost me?" And you get all, uh, um, well… and then blurt something out. Not your finest moment as a negotiator, eh? I'll bet you would like to avoid getting flustered when asked your fee. Why don't we re-frame this experience to be more under your control and a lot more professional? Let's show them who's got your act's best interests and their venue's best interests in mind and set yourself up for a successful negotiation.…

Deposits A Down Payment on Your Gig

– Posted in: Biz Booster Hot Tip! Book the Gig

Deposits a down payment on your gig may be an unusual part of your business model. But, if you are making $500 or more at a gig, then you should be asking for a deposit. When you ask for a deposit, you are asking the venue to make a commitment on your gig. When they have money invested up front, it is more likely that they will do more to make the gig a success. A deposit is a percentage of the total guarantee. Normally the deposit would be 50% of the guarantee, but it doesn’t have to be. You may decide on any percentage that works for you and…