Boost Your Bookings By Naming Your Programs

– Posted in: Biz Booster Hot Tip! Booking Psychology
Boost Your Bookings By Naming Your Programs
Booste Your Bookings By Naming Your Programs - by Jeri Goldstein     

Boost your bookings by naming your programs.

It doesn’t matter whether you are trying to book a gig or get your press release in a local paper. It doesn’t matter whether you are trying to book a gig, get your press release in a local paper, open a new market or play in a new venue, people need something familiar to identify with before they will book you or buy a ticket to your events.

Large and small venues like to book sure bets, name acts that will sell tickets.

What if you are just not there yet? What if you are NOT a name act? I once heard one artist said to another onstage, “My dream is to be a household name. The other artist said, “Ok, AJAX, let’s play the next tune.”

How do you get booked? How do you break into a new market without losing your shirt? I want to help you boost your bookings by naming your programs.

When you are unknown, your name is not going to help sell you and bookers know that. You have trouble selling your act to bookers because they know they will have trouble selling you to their audience. Most artists rely on their name or the name of the act or band or ensemble to create the marketing oomph they require. Well, it just won’t happen, in most cases.

You need to help build your name and create the necessary sales excitement by naming your programs. Learn from theater and Broadway and dance. They give their programs names. If they name the show well, it sells no matter who the actual performers are. Of course it sells better when the headliners are known. You can always add the term “Featuring (your name),” in order to build the connection.

Holiday shows often sell well because they have snappy names like, “Sounds of Christmas” and “Songs for the Yuletide.” People buy tickets to something familiar.

If you are struggling to get booked or get media coverage by using your name alone, look over your material, put your songs or pieces together in an interesting manner and then name the program. Create multiple programs, but don’t overdo it. Change your programs every year or two to get booked back at your favorite venues. You will have a much easier time marketing the program than trying to market your name. Eventually, your name becomes associated with your great programs.

Boost Your Bookings By Naming Your Programs

Your ego may need to take a back seat for a bit, but, in the long run, the results will be worth it.

Are you ready to boost your booking by naming your programs. Do you have programs that you offer that might need a more interesting name? Have you already begun to increase your bookings by giving your programs interesting and clever names?

Please share some of you program names or leave me a comment on the blog.

I can’t wait to hear about your success.

Thanks to Carol Ehrlich for this week’s graphic image.
Check out her work at

Now, Thanks to the Band Curfew from the UK for providing the Biz Booster theme Music, “Future Dance.” Check them out at

And for more career boosting tips, articles, books, resources, tele-seminars and online courses, visit me at








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