Are Your Communications Focused

– Posted in: Biz Booster Hot Tip! Marketing Your Act
Are Your Communications Focused

Are Your Communications Focused - by Jeri Goldstein     

Are your communications focused for your various audiences?

With so many ways of reaching your various audiences; fans, bookers and media, you must wonder whether each of your methods of communication has a focus. Is your website and social media expressing a unified message or are your communications scattered and haphazard?

Can one read your information and get a clear picture of who you are and what you do and how to work with you?

If not, then this is probably a great aspect of your business to examine more closely. This may just be one of the main reasons that your business and career are stalled or even more troublesome, not working.

It’s amazing how presenting a clearly defined and focused message can change everything. There are three steps in this process.

Step 1: Know Your Audience. You can’t create communications that are focused until you know with whom you are communicating. Once you identify and then truly understand your unique audience, only then can you define what you have to offer them and create events appropriate for that audience.

Step 2: Create Your Unique Programs. Now you can design your offerings to fit your audience. Whether you perform for elementary age children or seniors. Maybe you present master classes to university students or busk for commuters at rush hour.  Perhaps you play for series ticket holders in performing art centers or standing room only crowds in smoky bars and clubs. No matter the venue, you need programs that fit your audience. The people booking the talent want to know how you are going to help them fulfill their programming goals.

Step 3: Share Your Message. Now it will be much easier to create a message that is clear and focused and tells the world who you are and what you can do for them. Your audience needs clarity so they can decide whether you offer them what they are seeking to solve their problem. If your communications are scattered or unclear, they cannot decide how you can fit into their schedule or whether you are even right for them.

Not only does this piece of the communications puzzle relate to your website copy, but also includes press releases, emails, tweets and other social media messages.

Ask yourself, “Are you presenting a clear and focused message?”

Will a member of your audience feel like you are speaking directly to them? If I went to your website, would I know exactly what you are all about, what you offer to potential bookers?

This week why not ask some friends or relatives to visit your website and tell you what they think, let you know whether they get you and if you are presenting a cohesive, clear and focused message.

Clarity and focus will make a difference in everything you do. How has working on this aspect of your career made a difference for you?

Are your communications clear and targeted to the specific audience you are trying to reach? Do they know what you want them to do once they read your material?

Leave me a comment below.

I can’t wait to hear about your success.

Thanks to Carol Ehrlich for this week’s graphic image. Check out her work at

Now, Thanks to Curfew, for providing This Month’s Biz Booster Theme Music, “Future Dance.”

And for more career boosting tips, articles, books, resources, tele-seminars and online courses, visit me at

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