Consider these 3 top factors to get great gigs and increase your income. These three career-changing factors are the difference between struggling to book your tours and booking great tours with ease.
# 1. You must know what you are offering. It’s not enough to simply put it out there that you are an artist. It doesn’t matter what type of artist you are, whether you are a singer/songwriter, a classical pianist, a storyteller, a dancer, an actor, a juggler, a comic or a writer.
You need to know what you are presenting, and the various ways you can present your artistry. The mistake I see artists make again and again is that they assume their fans and talent buyers understand what it is exactly that they are offering or selling. You will be much better off if you assume they do not understand what you offer and become more detailed in explaining and describing your offerings so they have a complete understanding what they are buying.
As a brief example of this, let’s take a singer/songwriter and consider that you might do house concerts, you may offer workshops or master classes about the craft of writing. You may write about a specific subject and can create a program around that topic that is unique to you. As a performer who desires to play festivals, you might create some festival-specific workshops that you could moderate in a multi-performer round-robin.
When you create programs, name them creatively and describe them in detail so your potential buyers are clear about what they are getting and will be more attracted to you.
# 2: You must know the best presentation format for your artistry. Let’s be honest here. You might hate playing in smoky bars at 11 pm. You might love it. You need to know your preferences of where you are able to present your act and your art best. When you consider all the options available, some work for you and others do not. By being specific, you can eliminate all the places that are not your optimum. Why suffer, when you simply can go after the right venues for you?
Make a list of your performance or presentation preferences so you may begin going after your optimum gigs instead of settling for par or below.
# 3: You must know and understand YOUR audience. When asked the question, “Who would like your music or
your art?” If you say, “everyone,” then you are doing yourself a great disservice.
Consider the age, the socio-economic background, the location, the shopping habits and the occupations of your audience members. These factors influence your marketing content and placement, the venue of choice for your audience, the time of your performance and most importantly to your bottom line, the fees you can charge and get.
When you know your audience, you may discover peripheral performance opportunities hidden within the folks who attend your shows. This one benefit of knowing your audience alone, may boost your income in ways you never dreamed before. I’ve seen this happen often.
This week think about your audience members and begin to view them in a new light. Create a composite of your optimum audience member including all the aspects mentioned above in # 3. This audience profile will help you determine what kinds of venues you need to go after, knowing you’ll find YOUR audience there.
These 3 top factors to get great gigs are the key elements of building a profitable and enjoyable career. Spend a lot of time focusing on each of them. When you get this right, your career will soar.
Have you considered these three top factors to book great gigs?
How has it made a difference in your career and life?
You may want to join me for a free webinar this afternoon at 1 pm that examines this topic in depth. We are calling it:
4 Proven Strategies to Book Gigs
Join me, Dave Kusek and Chelsea Ira from the New Artist Model and get some great ideas about how you might improve your booking and touring strategies. I hope to see you at 1 pm today.
4 Proven Strategies to Book Gigs
Leave me a comment below.
I can’t wait to hear about your success.
Now, Thanks to the Band Curfew from the UK for providing the Biz Booster theme Music, “Future Dance.”
And for more career boosting tips, articles, books, resources, tele-seminars and online courses, visit me at Performingbiz.com
I’m Jeri Goldstein, Thanks for listening.
Coming soon, Get Great Gigs Podcast. Check out getgreatgigs.com for all the details and episode information.