Jeri Goldstein 2017

How Well Do You Know Your Fans

– Posted in: Audience Development Biz Booster Hot Tip!

How well do you know your fans?

OK-you put out your mailing list sign-up form or cards and collected a bunch of new email addresses. Your website email capture form is humming along and fans are signing up for your newsletter every day.

Your Facebook friend count is getting larger by the hour and you’ve got new twitter followers hanging on your every tweet.

So who are all these fans, friends and followers? How well do you know them and how are you getting to know them?

Do you ever stop to think, that if you have 1000, 5000, 10,000 on your lists, how many of those people can you get to know? And, who among these people might just be able to become more intimately involved with your career development or more influential in the growth of your business and your growth as an artist?

Who among the many on your lists could be someone who might want to help finance a new project or could introduce you to an industry insider?

What are you doing to really get to know the people who have decided to allow you to share your art, your news and your life with them?

Here are a few ideas to help find out just who is interested in you.

  1. You can come right out and ask them. To do this you might use a survey service like survey monkey or the survey option on Vertical Response or Aweber email services.
  2. You might start an email with an intro something like…
    Hi (person’s name,)
    well you know a lot about be and I really appreciate your continued support and interest in my art and career—and now I’d love to know more about you, what your interests are, what you do.
  3. Then I’d create a short survey that could include some of the following questions:
    1. What kind of work do you do?
    2. Do you have interests in a specific sport?
    3. Do you have any hobbies?
    4. What’s your favorite charity or cause?
    5. Are you also a performer and what field or genre do you perform?

These are just some examples-you may have some other specific questions for your survey.

No matter what, always include question #1, even it appears in a different spot on your survey. Getting to know your list members and how they spend most of their day is an important insight into who they are.

When you gain insight into who your list members, you are better able to communicate with them and find interests in common with them.

This week, spend a few minutes looking over your lists and get a sense of how many people you really don’t know and then plan to do something to change that.

How well do you know your fans? What have you done to get to know them better?

As we here in Florida are under the effects of Hurricane Irma, I may not be able to get you a biz booster next week. Also, to all my friends who have gone through Harvey, my heart goes out to you as you recover.

I cannot let this day pass without also saying a prayer as we remember the past tragedy on 9/11/2001.

Leave me a comment below or on the Performingbiz Success Strategies Facebook page http://www.facebook.com/PerformingbizSuccessStrategies.

I can’t wait to hear about your success.

Now, Thanks to the Band Curfew from the UK for providing the Biz Booster theme Music, Future Dance. Check them out at www.curfew.co.uk

And for more career boosting tips, articles, books, resources, tele-seminars and online courses, visit me at Performingbiz.com

 

 

 

 

 

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