Jeri Goldstein

Photo: 2017 © Lynn Amsterdam

Biz Coaching

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Purpose Driven Career Development

What can you do today in the service of your art that may help change someone’s life tomorrow?

“Art is the truly human act of creating something new that matters to another person.”
Seth Godin, The Icarus Deception

  • Discover Your Artistic & Life Purpose
  • Design Your Tours to Achieve Your Goals-Artistic & Financial
  • Target Your Unique Audience
  • Create Audience-Specific Programs
  • Match Your Marketing to Your Message
  • Fully Integrate Your Personal Life with Your Artistic Career
  • Recognize & Address Issues Preventing Your Success

Designing a successful touring career that matches your life’s purpose and artistic goals take planning, strategy, and knowledge. Purpose Driven Career Development provides momentum to maximize your effectiveness in all areas of your life. Learn how to clearly focus on how to reach your target audience by finding the right venues, creating the appropriate marketing tools and connecting with your audience-specific contacts and media outlets.

Once you realize your artistic and life’s purpose, your unique niche audience is more easily identified. Catering to and nurturing your niche audience becomes more of a series of friendly conversations instead of those dreaded booking calls. You remove your competition creating a touring strategy that is easy to maintain for a fully realized long-term career.

You’ll discover how to redesign your program offerings to become the solution to programmer’s needs making you the sought after choice within your niche.

Purpose Driven Career Development begins with an assessment of your current situation and then defines a strategic building plan for your future. We work with 5 Career Igniting Factors: Career Overview, New Ideas, Industry Insight, Opportunity Awareness and Financial Oversight and then tailor each to your needs and goals to align with your purpose.