Home pages, blogs, social networking sites, sales pages, press releases and merchandise pages all written to communicate with current or prospective fans, bookers, media, clients, customers or business associates. But, is your copy or your message truly written with those readers in mind?Before you "throw up a home page or a landing page," consider these
I often get calls from artists who want to know more about using a radio promotion company to help boost airplay and build new audiences. Most artists believe they ought to launch into a full-blown campaign as soon as they have their hot-off-the-press CD. Some artists should do just that, others should not, depending on
While driving through Missouri on my way to teach a seminar, I heard a report on National Public Radio about the power of a song. All Things Considered former producer, Marika Partridge, had attended a festival where she heard a song by Pat Humphries nearly one year ago. Her story was about how this one
So you're barreling along, booking tour dates, doing your promotion, playing the gigs and generally feeling pretty good about the way things are going. Yes? But you're thinking to yourself, "How can I spice things up, make them more exciting for everyone, especially the media and bring a bit more attention to this road show?"
Not everyone is an emerging artist. You might be starting a new phase of your career with new band members, a new release and a whole new outlook on the business. In the past, your band had some success, achieved some recognition and toured extensively. Don't just bury the past; use it to boost your
I receive many promotional packets. I don't receive nearly as many as a club owner or promoter does, though. As I review the packets, a few main issues strike me—first, the most interesting and important facts are often buried deep within the text. Second, in an attempt to look impressive, the artist includes far too
You may have heard the expression, "the right tool for the job." It works for home repair, car maintenance and promoting your act. One of the greatest expenditures you may make to market your act is creating an effective promotional package—including your CD or video. This is your marketing tool. It needs to be appropriate