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BOOKING & TOURING Success Strategies & Secrets
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Registration Is Now Open

Indie Hitmaker

Jeri Goldstein
© 2008 Photo by Irene Young

Performingbiz
Online Web Course

"Download or listen online at your convenience."

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Module 1:

Tour Goals & Planning Strategies

Module 2:

Routing Your Tours

Module 3:

Negotiation Techniques & Contracts

Module 4:

Working with Presenters, Bookers, Promoters/Advancing the Date

Module 5:

Targeting Your Markets for Maximum Audiences

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Getting great gigs, building your audience and selling more merchandise is exactly what your career is all about.

BOOKING & TOURING Success Strategies & Secrets can help you do just that!

Ever since I started booking my college's coffeehouse many years ago, my life's mission has been to help musicians and performing artists share their talent with appreciative audiences. As my career grew, I was privileged to present some of the top talent on the acoustic touring circuit, and boy did I learn a lot.

It has been even more rewarding to share the information I learned from two decades of booking and managing my artists with you through my book, my seminars and my consulting. And it's been so gratifying for me to hear how this past year's Biz Booster Hot Tips! have made an impact in your business.

Unfortunately, not everyone has the time or money to travel to one of the major booking conferences to attend my seminars. And there are not enough hours in the day for me to do individual phone consultations with all those who want to learn these powerful techniques.

So, I have created this course to make this information more accessible to you. I love being able to share all these great strategies with you without the expenses of attending a conference or having to travel. We get to really focus on the problems at hand—getting you the techniques you need to book better, more profitable tours.

Now, with the benefit of some great technology, I can deliver even more powerful, in-depth information directly to you to keep boosting your career. Why leave home to learn?—you'll be doing enough of that after you take the course!

ONE WAY OR ANOTHER, YOU'VE GOT TO LEARN THE ROPES.

I remember just starting out as a booking agent working with a few artists and how I actually dreaded doing the bookings and making those cold calls to venues bookers who didn't know me and didn't know my artists. It was very scary to open myself up for rejection or at least the possible rejection of my artists.

There were no booking courses teaching how to plan tours or negotiate. Running a booking agency is not one of the answers to that, "And what do you want to do when you grow up, dear?" question.

But, I was a very organized person—after all I'm a Capricorn. I thought I could use my organizational skills to help some of the musicians I enjoyed and booked when I was a student.

Still, I didn't realize it would be so hard to make the phone calls. It really bummed me out. One time a venue booker even asked me if I had the authority to book the act. There were other times when promoters were down right rude and just out and out told me they didn't care for my artists. Rejection! That was a hard one to swallow.

I probably could have learned the ropes more quickly if I had gotten a job working at an established agency, if I knew where to find one. It was a very isolating world back then—before booking conferences and email and Google search engines. It was a world of very high phone bills and overnight shipping expenses—and that's before any contracts for gigs were signed.

I learned the hard way! I booked thousands of gigs and hundreds of tours, and earned the respect and long-time friendship of top talent buyers around the world. And you can too, because I am going to teach you what I learned and the strategies I've developed and tested for over 30 plus years.

 Todd Ferris Mosby
Todd Ferris Mosby's Testimonial


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Some challenges remain the same even with all the advances in technology—

  • How do you figure out which gigs are worth going after?

  • How do you effectively communicate with a likely booking prospect to create tours that build your audience and make you money?

  • What strategies can you use to take on this challenge in a more business like manner to relieve the stress and anxiety of "making the call?"

  • How can you rejection-proof the process and professionalize your approach to all aspects of booking your tours?

These are just some of the things I want to share with you.

Greg Webb & Kiki Carter
Greg Webb's & Kiki Carter's Testimonial


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So what's in the course?

10 Plus hours of information, recorded in mp3 audio files that you may download and listen to at your convenience—like on your way to the next gig, perhaps. Or listen right on the course website page.

Downloadable Action Guide for each week's notes

If you've been following the preview emails with the sample content from each of the 5 Modules, then you know that each module will be jam-packed with information that you can begin to use immediately.

Information like:

How to change Making the Calls You Hate to Make into calls you enjoy making to get the gigs you want.

How to Incorporate the 5 most used Booking Deals into your negotiations to make more money on a gig you thought you might not even get.

How to Set Touring Goals and add momentum to your bookings.

How to Understand each Booker's Needs before you pitch to them to rise above the noise and help you look like a more attractive act to book than the other acts.

How to Strategically Route Your Tours to take advantage of more media.

How to Become Road Manager Savvy and why Advancing Your Tour Dates, is the most efficient way to avoid these 5 problems that can throw your tour in the ditch – if you're not prepared.

How to build more loyal, more committed audiences by Getting Involved with Niche Markets specifically suited to who you are as an artist.

How to Speak Industry Jargon appropriately so you are taken seriously and make educated decisions knowing exactly what the bookers are talking about. This will empower you to present yourself professionally and negotiate effectively.

How to use a Contract Budget Settlement Form when negotiating to get paid what you really deserve on percentage gigs.

Judy Pancoast
Judy Pancoast's Testimonial


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I'm not a big fan of theory; I am a huge fan of seeing you get immediate results from these strategies and techniques. Whether you are beginning to tour or have been touring for years, this course will teach you new strategies that you can use right away to help you move to your next logical level of touring.

Everything presented, you will be able to put to use in your next booking and touring situation.

Every negotiation technique discussed, you get to try out on your next booking call.

Every writing assignment, you get to use for your next email communication, press release or introductory letter to a new booker.

So, if booking better tours is something that could help boost your career, I'd love to help you achieve that goal.

I'd like to share a success story with you from Joel Laviolette and Rattletree Marimba. A few months ago Joel sent in a suggestion for a Biz Booster Hot Tip topic. I answered his suggestion in the July 21st Biz Booster, Maximize Your Tours-Part 2: Monthly Media Methods. Here's what happened when Joel put that very brief tip to use:

Testimonial

"Hi Jeri,

Thanks for your hard work and gift to the music community! I've been meaning to write to let you know that the tip that you gave in response to my question about touring in the same markets and how to build success was great. You mentioned getting in touch with non-profits. Well I have three gigs lined up in which we'll be giving "awareness" to the non-profits (Ha! I am providing them an "exposure gig" with no pay! The tables have turned!!). Benefits to this have included mention on PSAs, public radio interviews (them calling me!!), getting on a bill for a world music festival put on by the same non-profit that we are helping, and opening up the university markets for teaching workshops. In short, your tip was awesome!"
— Joel Laviolette
www.rattletree.com

Now this is what resulted from a 3 minute Biz Booster Hot Tip! Can you just imagine what the results might be for you after 10 full hours of Booking & Touring Success Strategies & Secrets?

Rattletree Marimba
Joel Laviolette's Testimonial


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So how's this going to work?

Once you've registered for the course below, you'll get details and links to the course Website page.

You'll also find the Play Button and Download Link to get each module's audio on this page as well.

In addition to the course, I've got three valuable Bonuses I'd like to give you along with my booking course.

BONUS #1: Website Maximizer - An extra bonus class that helps you determine how well your website is selling you and what immediate changes and tweaks you can make. (Valued at $300, this is free with the course.)

BONUS #2: Copy Writing: How to write fan emails, press releases and other promo copy. Here's an additional class to share some valuable copy-writing techniques that can make your communications with your fans, your booking and media contacts more fruitful. ($300.00 Value)

BONUS #3: Biz Booster Mentor Interviews - A three month trial subscription to my interview series with industry professionals such as booking agents, managers, road managers, Internet marketers and many more. Each interview will focus on new tips and strategies used by these folks everyday as they work in the industry.

The value of information these professionals will share with you is priceless. A regular monthly membership to the Biz Booster Mentor Interviews will include an mp3 download of each interview. I've joined similar interview subscription programs to help me grow my business and have been paying $30 and $40 per month to get incredibly valuable information. But, I want you to get this information without it adding that kind of monthly drain on your budget, so I'm only going to charge, $9.97 per month.

BUT, you will get 3 months free if you are taking this course. ($29.91 Value)

OK, SIGN ME UP!

BOOKING & TOURING Success Strategies & Secrets $177.00
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After Payment, click on the "Go To Booking Course" button at bottom of your receipt.
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Now to recap:

You get 10 hours of incredibly valuable information that will help make each and every tour you book from now on much more successful.

You get a chance to have your specific questions addressed, with special office hours, when you can call to speak to me directly with your concerns each week.

You get Downloadable Action Guides for each module.

You get an MP3 audio of each module to listen to at your convenience, so you never miss a single idea.

3 Bonuses valued at $619.94 that include:

Bonus #1: The Website Maximizer Seminar

Bonus #2: A Copy Writing Seminar

Bonus #3: A 3 month trial subscription of the Biz Booster Mentor Interviews series with industry professionals

If you were to consult with me on an individual basis at $197 per hour for 12 hours, it would come to $2,364.00. You get 12 hours of strategic career planning in this course for the cost of one consult.

BOOKING & TOURING Success Strategies & Secrets $177.00
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After Payment, click on the "Go To Booking Course" button at bottom of your receipt.
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Book better tours, using proven strategies!
It's all waiting for you.

But here's the thing; it's my goal to give you new strategies and new ways of thinking about and acting on your career. I am not about quick fixes and tricks or short cuts to fame—I don't believe there are any. You can see from a full year of Biz Booster Hot Tips! that there are so many possible options, directions to take, methods to use to arrive at your goals of getting more gigs, getting better gigs and making more money. My approach is systematic, organized, thoughtful and tested.

Testimonial

Hi Jeri,

It has been so exiting participating in the seminar. I think it was a brilliant mixture of marketing and insight in the business spiced up with your extraordinary creativity that was and is a constant inspiration. The structure reveals that you have put a lot of work and effort in this seminar making it easy to understand. Having the possibility to listen to you adds a dimension to your written work. Listening to you highlighting certain points, stresses them more then just reading and makes them easier to remember. As a newbie you prevented me from some mistakes I surely would have made without your help losing precious time. I surely picked up the two year plan—it makes so much sense. Globally, I think that if I follow all your expertise I will succeed in my plans. What this seminar gave me is also an impulse to use creativity in all I'm doing.

You are such an inspiring speaker. I really enjoyed deeply listening to you, especially when you crystallized details, getting me to stop and think about them, and realizing afterwards how incredibly valuable it was to do so. I think you are gifted in the manner in which you pass on the information, it is so easy to understand. I appreciated your recommendations about ethical behavior and building up long-lasting relationships while working. This is exactly the way I intend to work. Or, your comments about understanding the dynamics in a band, paying attention to what is possible or not possible for them, and the importance to spend time and find their uniqueness. And so much more...

This seminar changed the approach I had from all the ideas dancing in my mind into to a structured, solid-based strategy.

I think the seminar answers all the questions about where, how, why, when to organize a tour and it will bring changes in the lives of my musicians. I'm really looking forward to begin my work with them.

It does not really do you justice, but I hope you got an idea how glad I am to have been in this adventure and what it meant to me.

Grazie mille Jeri,
Daniela Vazzoler
Agent-Belgium

I am all about giving value. I believe with your talents and the tools in my Booking & Touring Success Strategies & Secrets course, you'll earn back many times your investment, possibly during the first three weeks you begin to work with these strategies.

NO RISK GUARANTEE:

If, after 60 days of using these strategies and incorporating them into your booking and touring work habits, you do not see a significant shift in the way you work and the results you are getting—I’ll refund your full registration fee.

I am making this guarantee because I want you to succeed. I want to work with people who want to succeed and who want to do what it takes to succeed. If you are serious about your performing career and are willing to work on your career, then I want to work with you to help you achieve your goals.

If you are looking for gimmicks—don't take this course. But, if you are serious about booking better, more profitable tours, using proven strategies, then this course is going to give you a huge advantage and a major leap ahead toward your goals and your dreams! I can't wait to get started working with you.

Jeri Goldstein

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Registration is limited, so don't miss this
chance to book better tours.
Register Today!

BOOKING & TOURING Success Strategies & Secrets $177.00
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After Payment, click on the "Go To Booking Course" button at bottom of your receipt.
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